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Hospitality Marketing pdf epub mobi txt 電子書下載 2025

圖書介紹

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出版者齣版社：桂魯訂閱齣版社新書快訊新功能介紹

翻譯者

出版日期齣版日期：2002/01/01

語言語言：英文

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發表於2025-02-11

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圖書描述

Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.

著者信息

Hospitality Marketing pdf epub mobi txt 電子書下載

圖書目錄

Chapter 1 What is Hospitality Marketing?
Chapter 2 Types of Hospitality Markets
Chapter 3 Key Players in Hospitality Operations
Chapter 4 Selling Hospitality
Chapter 5 Hospitality Promotion
Chapter 6 Promoting to Target Markets
Chapter 7 Pricing and Financing
Chapter 8 Hospitality Marketing Information Management
Chapter 9 Product and Service Management
Chapter 10 Distribution for Hospitality
Chapter 11 Planning for the Future
Chapter 12 Career Opportunities in the Hospitality Industry