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Hospitality Marketing pdf epub mobi txt 电子书下载 2024

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著者

出版者出版社：桂鲁订阅出版社新书快讯新功能介绍

翻译者

出版日期出版日期：2002/01/01

语言语言：英文

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发表于2024-12-23

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图书描述

Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.

著者信息

Hospitality Marketing pdf epub mobi txt 电子书下载

图书目录

Chapter 1 What is Hospitality Marketing?
Chapter 2 Types of Hospitality Markets
Chapter 3 Key Players in Hospitality Operations
Chapter 4 Selling Hospitality
Chapter 5 Hospitality Promotion
Chapter 6 Promoting to Target Markets
Chapter 7 Pricing and Financing
Chapter 8 Hospitality Marketing Information Management
Chapter 9 Product and Service Management
Chapter 10 Distribution for Hospitality
Chapter 11 Planning for the Future
Chapter 12 Career Opportunities in the Hospitality Industry