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图书目录
Lesson 1: Job Interview Part A : Express Yourself Part B : The Right Answers Part C : Job Offers and Job Rejections Part D : Saying Yes or No to a Job
Lesson 2: Business Etiquette Part A : How Do You Do Part B : For Openers—Starting a Conversation Part C : Table Manners—Dos and Don’ts at the Table
Lesson 3: Sales Part A : Making Cold Calls—A Cool Customer Part B : Making Cold Calls—It’s a Date! Part C : Sales Skills I Part D : Sales Skills II Part E : Writing a Call Report
Lesson 4: Marketing Part A : Brand Recognition—My House, My Rules Part B : Brand Recognition—Unfamiliar Territory Part C : Writing a Sales Promotion Plan Part D : Writing a Sales Letter
Lesson 5: Trade Show Part A : Calls Before the Show Part B : Ironing Out the Details Part C : Booth Logistics and Set-Up Challenges Part D : Making a Big Sale
Lesson 6: Presentation Part A : Get Yourself Noticed with an Effective Presentation Part B : Presentation Core Concepts Part C : Presentation Preparation Part D : A Good Start Part E : Presentation Q and A
Lesson 7: Negotiations Part A : The ABCs of Negotiating I Part B : The ABCs of Negotiating II Part C : Planning a Negotiation Strategy Part D : It’s a Game of Give and Take
Lesson 8: Signing a Contract Part A : Contract for Sale of Goods Part B : The Devil’s in the Details Part C : On the Dotted Line
Lesson 9: Placing an Order and Arranging Shipment Part A : Placing an Order to a Factory Part B : Emergency Reorder Part C : Arranging Shipment by Mail Part D : Reply to Shipping Arrangement
Lesson 10: Customer Service Part A : Complaint Letter Part B : Responding to Complaint Letter Part C : Handling a Dissatisfied Customer Part D : Fixing a Technical Problem