Industries' product development and processes worldwide have embraced a new paradigm in the VUCA era - Agile

　　Many Taiwanese companies follow the agile trend, yet they discover questioned effectiveness of agile development due to cultural and mindset differences after implementation, resulting in products not recognized by the market. Product Owners often carry the responsibility of the product’s development and successful marketing, implying that Product Owners need expertise in agile development and marketing to create well-received and successful products in the market.

　　Hence, a classic Product Owner book tailored to the Taiwanese industry, "Successful Agile Product Development - The Secret to Building a Best Selling Product," was born. This book could become the Wikipedia of Product Owners, guiding individuals toward a clear path when they find themselves directionless in their role.

　　Features of this book:
　　1. Three hundred full-color pages with one-hundred-fifty illustrations and fifty classic corporate case studies.

　　2. The first classic Product Owner book in Taiwan that integrates agile mindset with marketing techniques.

　　3. The book features insights from over twenty Product Owners across ten major industries, whose experiences are consolidated into comprehensive, principle-based articles that analyze pain points and provide solutions.

　　4. The Product Owner Toolbox includes a complete demonstration of techniques and tools and SOP instructions.

　　5. An in-depth analysis of the entire process from product development to market launch, accompanied by explanatory case studies, resulting in a visually engaging experience that fosters holistic understanding.

　　6. The book design is user-context-oriented, catering to novices and experienced professionals across various roles.

　　• Those involved in product planning and editing can focus on conducting planning and product design to capture the target customers' hearts effectively.

　　• For project managers and Product Owners adopting agile, learn the essence of three pillars, three accountabilities, three artifacts, five values, and five events to eliminate development bottlenecks.

　　• For engineers or technical personnel collaborating with Product Owners, understanding different leadership styles and collaboration approaches enables tailored solutions.

　　• Advertising and marketing professionals who want to understand how to create buzz when promoting products can refer to the chapter on community management.

　　• If you want to become a successful Product Owner, you must attend the Product Owner skills and mindset section.
 

作者簡介

Dr. Roger Chou

　　Dr. Roger Chou has over a decade of experience promoting agile in Taiwan. He is the first Scrum Ambassador in Taiwan and the third individual in Taiwan to obtain the Certified Scrum Professional® (CSP®). He also obtains Certified Large-Scale Scrum Practitioner® (CLP®) certifications. He was honored with the Agile Europe Award in 2015, recognizing his contributions to the agile community. In recent years, he leads a group of agile community volunteers in translating several classic books, including Mike Cohn's User Stories Applied, Roman Pichler's Agile Product Management with Scrum: Creating Products that Customers Love, Lyssa Adkins' Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition, and Esther Derby and Diana Larsen’s collaborative book Agile Retrospectives.