Successful Agile Product Development: Secrets to Building the Best Products

Successful Agile Product Development: Secrets to Building the Best Products pdf epub mobi txt 電子書 下載 2025

Dr. Roger Chou
圖書標籤:
  • Agile
  • Product Development
  • Scrum
  • Kanban
  • Product Management
  • Software Development
  • Innovation
  • Leadership
  • Teamwork
  • Best Practices
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具體描述

  Industries' product development and processes worldwide have embraced a new paradigm in the VUCA era - Agile

  Many Taiwanese companies follow the agile trend, yet they discover questioned effectiveness of agile development due to cultural and mindset differences after implementation, resulting in products not recognized by the market. Product Owners often carry the responsibility of the product’s development and successful marketing, implying that Product Owners need expertise in agile development and marketing to create well-received and successful products in the market.

  Hence, a classic Product Owner book tailored to the Taiwanese industry, "Successful Agile Product Development - The Secret to Building a Best Selling Product," was born. This book could become the Wikipedia of Product Owners, guiding individuals toward a clear path when they find themselves directionless in their role.

  Features of this book:
  1. Three hundred full-color pages with one-hundred-fifty illustrations and fifty classic corporate case studies.

  2. The first classic Product Owner book in Taiwan that integrates agile mindset with marketing techniques.

  3. The book features insights from over twenty Product Owners across ten major industries, whose experiences are consolidated into comprehensive, principle-based articles that analyze pain points and provide solutions.

  4. The Product Owner Toolbox includes a complete demonstration of techniques and tools and SOP instructions.

  5. An in-depth analysis of the entire process from product development to market launch, accompanied by explanatory case studies, resulting in a visually engaging experience that fosters holistic understanding.

  6. The book design is user-context-oriented, catering to novices and experienced professionals across various roles.

  • Those involved in product planning and editing can focus on conducting planning and product design to capture the target customers' hearts effectively.

  • For project managers and Product Owners adopting agile, learn the essence of three pillars, three accountabilities, three artifacts, five values, and five events to eliminate development bottlenecks.

  • For engineers or technical personnel collaborating with Product Owners, understanding different leadership styles and collaboration approaches enables tailored solutions.

  • Advertising and marketing professionals who want to understand how to create buzz when promoting products can refer to the chapter on community management.

  • If you want to become a successful Product Owner, you must attend the Product Owner skills and mindset section.
 
精益敏捷産品開發的卓越實踐:從構思到落地的全麵指南 解鎖構建市場領先産品的終極密碼 在這個快速變化、客戶需求瞬息萬變的數字時代,産品開發的成功不再僅僅依賴於創新的點子,更依賴於一套高效、靈活且以價值驅動的執行框架。本書並非聚焦於某一特定工具或流程的堆砌,而是深入剖析瞭驅動現代産品團隊實現卓越成果的核心理念、結構、文化和實踐。我們旨在提供一套係統性的思維模型,幫助産品領導者、項目經理和開發團隊超越基本的敏捷流程,真正掌握如何持續、穩定地交付對用戶和社會産生深遠影響的優質産品。 本書建立在一個核心認知之上:卓越的産品開發是藝術與科學的融閤,它要求我們在不確定性中擁抱變化,同時保持對清晰願景和工程質量的堅定承諾。我們拒絕空洞的口號,轉而聚焦於那些在實際高壓環境中被驗證過行之有效的方法論。 --- 第一部分:重塑産品思維——價值驅動的核心原則 本部分緻力於構建現代産品開發的基石——一種以“為用戶創造最大價值”為最高目標的思維模式。 第一章:超越“待辦清單”的睏境:聚焦於産齣而非産齣物 (Outcomes over Outputs) 我們將首先探討當前許多團隊陷入的“功能工廠”陷阱。本書強調,真正的成功不是按時交付瞭多少用戶故事,而是這些故事為業務和用戶帶來瞭何種可量化的改進。 指標重定義: 如何從關注“速度”(Velocity)轉嚮關注“影響率”(Impact Rate)。介紹北極星指標(North Star Metric)的設置與拆解,確保每一項工作都與公司的戰略目標緊密對齊。 價值流映射的深入應用: 演示如何將復雜的價值流分解為最小可驗證的假設(Minimum Viable Hypotheses),從而指導迭代的方嚮。 失敗的正確歸因: 建立一種文化,鼓勵快速、廉價地驗證錯誤的假設,並將這些失敗視為學習的寶貴資源,而不是問責的藉口。 第二章:探索性開發與利用性開發的平衡藝術 優秀的産品需要“探索”未知的用戶需求,也需要“利用”已知的技術和市場優勢。本書提供框架來管理這兩種截然不同的工作模式之間的資源衝突和心智切換成本。 雙軌敏捷(Two-Track Agile)的實踐細節: 如何在同一團隊內部,有效地劃分齣用於“發現”(Discovery)和“交付”(Delivery)的資源配比和時間盒(Time-boxing)。 機會畫布與解決方案畫布的迭代: 詳細解析如何使用這些工具來迭代驗證産品理念,確保在投入大量工程資源前,商業可行性和用戶需求的契閤度已經得到初步驗證。 第三章:構建基於信任與自主權的組織結構 敏捷的本質是賦予一綫團隊決策權。本章深入探討瞭如何設計組織結構和溝通機製,以支持高度自主且相互負責的跨職能團隊。 團隊的規模、形狀與焦點: 討論“兩個披薩”原則的現代詮釋,以及如何根據産品的復雜性和依賴關係來定義團隊的邊界和接口。 去中心化的決策權: 明確何種決策必須由産品負責人(PO)做齣,何種可以下放給工程師,以及如何通過清晰的“決策框架”(如DACI或RAPID模型)來避免決策癱瘓。 --- 第二部分:工程卓越與持續交付的基石 再好的願景,也需要堅實的工程能力作為支撐。本部分聚焦於確保代碼質量、架構彈性以及發布流程的自動化和可靠性。 第四章:擁抱持續交付的文化與架構要求 本書強調,沒有真正的敏捷,隻有持續的部署能力。我們不再將“發布”視為一個巨大的項目裏程碑,而是視為日常操作的一部分。 特性開關(Feature Toggles)的戰略應用: 不僅僅是技術手段,更是解耦部署與發布風險的管理工具。講解如何利用它來進行灰度發布(Canary Releases)和A/B測試的工程化準備。 自動化測試金字塔的現代視角: 探討如何平衡單元測試、集成測試和端到端測試的投入,並介紹服務虛擬化(Service Virtualization)在微服務架構中的重要性。 第五章:遺留係統與技術債務的積極管理 技術債務是不可避免的,但其管理方式決定瞭産品的長期健康度。本書提供瞭一種主動而不是被動的技術債務處理策略。 “債務清償配額”的製度化: 建議將固定比例的迭代容量(如20%)專門用於重構和提升架構健康度,並將其作為不可談判的“産品特性”。 價值與風險評估模型: 如何量化技術債務的“利息”(即維護成本和未來演進的阻力),從而幫助産品負責人做齣更明智的技術投資決策。 第六章:麵嚮彈性的可觀察性(Observability) 現代係統是分布式的,僅靠日誌和監控是不夠的。本章引導讀者超越傳統的監控,進入到深層次的係統可觀察性領域。 三支柱的整閤: 詳細闡述日誌(Logs)、指標(Metrics)和分布式追蹤(Traces)如何協同工作,以快速診斷生産環境中的復雜問題。 “構建即運維”的思維轉變: 強調開發人員在係統上綫後的所有權,並介紹如何將SLOs(服務等級目標)直接集成到開發者的日常反饋迴路中。 --- 第三部分:協作、反饋與適應——流程的精煉 本部分關注如何在實際的開發周期中,通過精益的方法論,將反饋快速整閤到産品迭代中,實現真正的持續適應。 第七章:超越站會:高效的同步機製設計 許多團隊將敏捷會議視為例行公事。本書重新審視瞭每一次同步活動的真正目的。 每日站會的重塑: 聚焦於“障礙消除”和“依賴澄清”,而非個人任務匯報。介紹如何使用看闆(Kanban)的視角來驅動站會。 迴顧會議的深度挖掘: 引入“五問法”和“行動項的問責製”,確保迴顧會議産生的改進措施能夠被明確地納入下一個迭代的計劃中,並被跟蹤完成。 第八章:精益看闆在復雜環境下的應用 敏捷不等於Scrum。本書探討瞭看闆(Kanban)作為一種更精益、更關注流動的係統,如何應對需求波動性極高的環境。 限製在製品(WIP Limits)的藝術與科學: 詳細講解如何根據團隊的吞吐量和上下文切換成本來科學地設定WIP限製,以及如何可視化這些限製來促進團隊自我管理。 流效率(Flow Efficiency)的衡量: 介紹如何計算和優化“等待時間”與“工作時間”的比率,這是衡量流程健康度的關鍵指標。 第九章:跨部門協作的摩擦最小化 産品開發絕非開發團隊的孤島工作。市場、銷售、法務和支持團隊的早期介入是成功的關鍵。 “三聯結”(The Triad)的強化: 深入剖析産品經理(PM)、技術負責人(Tech Lead)和用戶體驗設計師(UX Designer)之間無縫協作的最佳實踐。 麵嚮價值的集成計劃會議: 如何將産品發布計劃與市場推廣計劃同步,確保當特性上綫時,能夠最大化其市場衝擊力,避免“開發完成,但市場未準備好”的尷尬局麵。 本書的最終目標是提供一個可操作的藍圖,幫助您構建一個不僅能交付産品,更能持續學習、適應並主導市場變化的産品開發組織。它要求讀者放下對特定框架的盲從,轉而擁抱適應性管理、工程卓越和價值驅動的核心哲學。

著者信息

作者簡介

Dr. Roger Chou


  Dr. Roger Chou has over a decade of experience promoting agile in Taiwan. He is the first Scrum Ambassador in Taiwan and the third individual in Taiwan to obtain the Certified Scrum Professional® (CSP®). He also obtains Certified Large-Scale Scrum Practitioner® (CLP®) certifications. He was honored with the Agile Europe Award in 2015, recognizing his contributions to the agile community. In recent years, he leads a group of agile community volunteers in translating several classic books, including Mike Cohn's User Stories Applied, Roman Pichler's Agile Product Management with Scrum: Creating Products that Customers Love, Lyssa Adkins' Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition, and Esther Derby and Diana Larsen’s collaborative book Agile Retrospectives.

圖書目錄

Chapter 1
The Road to Becoming a Successful Product Owner
The Product Owners’ Roles
Unique Way of Mindset
Transforming Personality Traits into Practical Competencies and Capacities
Ways to Enhance the Abilities and Expertise of a Product Owner
The Mindset of a Product Owner
Hierarchy of Product Owner
Chapter 2
How to Develop Products that Can Generate a Trend?
Designing Impactful Products With The Vision of a Product Owner
Identifying the Highlighted Features of a Product
Essential Tools and Techniques
Chapter 3
Reverse Product Design from a Marketing Perspective
Making Something Out of Nothing, but it Can Hit Customer Pain Points
Low-Cost and Highly-Efficient Word-Of-Mouth (WOM) Marketing
The Charm of Mystery Marketing
Chapter 4
Build a Successful Product With a Product Backlog
How to Develop a Good Product
A Good Product Development Process
Essential Tools and Techniques
Chapter 5
Strategic Goals for Multiple Releases
Why Improve a Product?
How to Make These Things Happen?
Creating Values and Benefits
Chapter 6
Collaborating With Multiple Stakeholders in Scrum
Mastering Scrum 33355 and Collaborating With the Stakeholders
What is The Leadership Style of a Good Product Owner?
How Can a Product Owner Collaborate With The Stakeholders?
Tools and Techniques Required for Collaboration
Chapter 7
Social Media Management
The Power of Social Media Marketing
Leveraging the Power of Niche Customers
Product Owner, Products, and Customers Create a Win-Win-Win Situation.
Chapter 8
Agile Toolkit for The Product Owner
Foundational Engineering
Clarifying Requirements
Ordering
Cross-Functionality
Tools and Skills for Scrum Execution
Appendix A
How to Integrate Strategic Management with Objectives and Key Results (OKRs) and Agile?

 

圖書序言

  • ISBN:9789869380317
  • 規格:平裝 / 416頁 / 18.7 x 23.5 x 2.3 cm / 普通級 / 全彩印刷 / 初版
  • 齣版地:颱灣

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