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Key Features

　　1.List of Key Terms at the End of Each Chapter: Key terms will help students learn important vocabulary and reinforce chapter concepts.

　　2.Level: Managerial Economics, 12th edition assumes no previous training in microeconomics and only basic algebra and graph-reading skills. It is appropriate for a wide-range of schools and courses. For those instructors who wish to teach in a more mathematically rigorous manner, calculus is included in many of the chapter appendixes.

　　3.Dual Sets of End-of-Chapter Questions: To promote the development of analytical and critical thinking skills, two different problem sets are provided.

　　4.Technical Problems help students build and reinforce a particular skill. These problems provide a step-by-step guide for students to follow in developing the analytical skills set forth in each chapter.

　　5.Answers to Technical Problems are provided at the end of the book. As in previous editions, these answers are fully worked out so that the students can see how to calculate the answers.

　　6.Applied Problems serve to build both critical thinking and business decision-making skills by applying the principles covered in the chapter to real-life dilemmas taken from BusinessWeek, The Economist, Forbes, and other business news publications

作者簡介

Christopher Thomas

　　現職：University of South Florida

S. Charles Maurice

　　現職：Texas A&M University

Ch 1 Managers, Profits, and Markets
Ch 2 Demand, Supply, and Market Equilibrium
Ch 3 Marginal Analysis for Optimal Decisions
Ch 4 Basic Estimation Techniques
Ch 5 Theory of Consumer Behavior
Online Appendix 1 Substitution and Income Effects of a Price Change
Ch 6 Elasticity and Demand
Ch 7 Demand Estimation and Forecasting
Online Appendix 2 Estimating and Forecasting Industry Demand for Price-Taking Firms
Ch 8 Production and Cost in the Short Run
Ch 9 Production and Cost in the Long Run
Ch10 Production and Cost Estimation
Online Appendix 3 Linear Programming
Ch11 Managerial Decisions in Competitive Markets
Ch12 Managerial Decisions for Firms with Market Power
Ch13 Strategic Decision Making in Oligopoly Markets
Ch14 Advanced Pricing Techniques
Online Appendix 4 Pricing Multiple Products Related in Production
Ch15 Decisions under Risk and Uncertainty
Ch16 Government Regulation of Business
Web Ch 1 The Investment Decision

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Managerial Economics: Foundations of Business Analysis and strategy(12版) 電子書 下載 mobi epub pdf txt 2024

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