具體描述
In Cornerstone, traditional coverage meets well developed pedagogy (cornerstones) and real world connection through the use of a REAL feature company (Kicker Car Speakers) providing students with a solid foundation for making business decisions or moving on to the next accounting course. In addition, Personal Trainer 3.0, the preeminent interactive aid for developing the fundamental skills of Managerial Accounting, will accompany the text.
Here’s the Real Kicker - We have partnered with a car speaker system company, Kicker (www.kicker.com), which has given us access to some of their financial information and provided us with numerous stories and examples of situations in which they use accounting information to make decisions. ”Here Is the Real Kicker” box features relay those anecdotes to students and provide just one more real-world example of chapter concepts being applied in a real company.
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