Leisure Marketing pdf epub mobi txt 電子書 下載 2024

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Leisure Marketing

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作者
出版者 齣版社:桂魯 訂閱齣版社新書快訊 新功能介紹
翻譯者
出版日期 齣版日期:2005/01/01
語言 語言:英文



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發表於2024-12-23

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圖書描述

  Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.

  A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:

  1.Disneyland Resort, Paris: The Marketing Mix

  2.Manchester United Football Club: Marketing the Brand

  3.The Growth of the Online Retail Travel Market

  4.Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping

  5.Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.

著者信息

Leisure Marketing pdf epub mobi txt 電子書 下載

圖書目錄

Part one:
Introduction - What is leisure?;
What is marketing?;

Part two:
Leisure and marketing concepts - The market;
The business environment;
Strategic marketing planning;

Part three:
Leisure and the marketing mix - Product;
Price;
Place: Promotion;

Part four:
Key marketing issues in the different sectors of leisure;

Part five:
Topical issues in leisure marketing;
Globalisation and leisure marketing;
Market research in leisure;
Ethical challenges in leisure marketing;

Part six:
Case studies;

Part seven:
The future of leisure marketing.

圖書序言

圖書試讀

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Leisure Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024


Leisure Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Leisure Marketing pdf epub mobi txt 電子書 下載 2024




想要找書就要到 小特書站
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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