Leisure Marketing pdf epub mobi txt 電子書下載 2025

簡體網頁||繁體網頁

☆☆☆☆☆

下載連結在頁面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製連結

想要找書就要到小特書站

ttbooks.qciss.net

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

具體描述

　　Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.

　　A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:

　　1.Disneyland Resort, Paris: The Marketing Mix

　　2.Manchester United Football Club: Marketing the Brand

　　3.The Growth of the Online Retail Travel Market

　　4.Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping

　　5.Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.

著者信息

圖書目錄

Part one:
Introduction - What is leisure?;
What is marketing?;

Part two:
Leisure and marketing concepts - The market;
The business environment;
Strategic marketing planning;

Part three:
Leisure and the marketing mix - Product;
Price;
Place: Promotion;

Part four:
Key marketing issues in the different sectors of leisure;

Part five:
Topical issues in leisure marketing;
Globalisation and leisure marketing;
Market research in leisure;
Ethical challenges in leisure marketing;

Part six:
Case studies;

Part seven:
The future of leisure marketing.