具体描述
This comprehensive text addresses all three levels of leisure programming: direct service delivery, program planning, and program management. It focuses on issues related to customer service and benefits, such as providing leisure experiences, assessing customer needs, evaluating program impact, promoting positive customer and leader interactions, analyzing and implementing policies, and supervising staff.
著者信息
图书目录
1. Leisure in Contemporary Society
2. Programming Concepts
3. The Leisure Service Programmer
4. Understanding Customer Behavior
5. Needs Identification and Assessment
6. Establishing Direction: Developing Goals and Objectives
7. Program Development
8. Program Areas
9. Program Formats
10. Program Promotion
11. Program Budgeting and Resource Attainment
12. Delivering Leisure Programs
13. Evaluation and Quality Assurance
14. Leisure Wellness and Education
15. Future Trends and Professional Issues
2. Programming Concepts
3. The Leisure Service Programmer
4. Understanding Customer Behavior
5. Needs Identification and Assessment
6. Establishing Direction: Developing Goals and Objectives
7. Program Development
8. Program Areas
9. Program Formats
10. Program Promotion
11. Program Budgeting and Resource Attainment
12. Delivering Leisure Programs
13. Evaluation and Quality Assurance
14. Leisure Wellness and Education
15. Future Trends and Professional Issues
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