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Description
Blue Chip is a three-level series created according to the principles of multimodality and based on English Central's videos. It introduces multiple forms of communication, such as images, words, and videos, all related to each other to provide a holistic meaning. The combination of computer-based technologies and multimodal presentation offers a productive learner environment that promotes English acquisition and learning autonomy.
Each level of Blue Chip contains 12 units divided into four categories：social activity, movie, business and academic studies. Moreover, four extension activities introduce current and interesting facts about the rest of the world. There are seven parts to each unit.
Key Features
‧搭配 English Central 独家授权多媒体影音教材，让教材内容更丰富活泼
‧Authentic video 让学生自然地接触生活化的真实语言
‧English Central 学习平台提供多元的练习活动，除了听力、字汇测验、线上录音与语音辨识外，每週都会新增影片，让同学做最即时的学习
‧多元有趣的课程主题与图片更能提高年轻学子的学习兴趣
‧实用与趣味兼具的内容，提升学生的字汇与阅读实力
‧TOEIC 形式的练习，让同学准备英检考试更轻松
Blue Chip is a three-level series created according to the principles of multimodality and based on English Central's videos. It introduces multiple forms of communication, such as images, words, and videos, all related to each other to provide a holistic meaning. The combination of computer-based technologies and multimodal presentation offers a productive learner environment that promotes English acquisition and learning autonomy.
Each level of Blue Chip contains 12 units divided into four categories：social activity, movie, business and academic studies. Moreover, four extension activities introduce current and interesting facts about the rest of the world. There are seven parts to each unit.
Key Features
‧搭配 English Central 独家授权多媒体影音教材，让教材内容更丰富活泼
‧Authentic video 让学生自然地接触生活化的真实语言
‧English Central 学习平台提供多元的练习活动，除了听力、字汇测验、线上录音与语音辨识外，每週都会新增影片，让同学做最即时的学习
‧多元有趣的课程主题与图片更能提高年轻学子的学习兴趣
‧实用与趣味兼具的内容，提升学生的字汇与阅读实力
‧TOEIC 形式的练习，让同学准备英检考试更轻松
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