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財經新聞有其慣用的敘述手法，充滿專有名詞、曆史典故、引申譬喻、雙關語等，初學者往往不明就理，無法精確掌握。本書作者為財經英文領域高手，又在大學任教，特彆整理來自不同媒體的財經新聞和專題，搜羅相關的論文研究，深入淺齣介紹各個麵嚮的財經概念和軼聞。從股票、行動支付到政府的貨幣政策，讓讀者不僅習得基礎的金融市場概念，同時也學到財經相關的英文詞匯和用語。

　　■主題式文章閱讀，從股市到貨幣概念一把抓
　　■英中主文對照，財經關鍵詞匯解說豐富嚴謹
　　■深入淺齣解析金融風暴，幽默笑談財經軼聞
　　■課後加碼「英文冷知識」，一次搞懂單字的妙用，給你會心一笑
 

作者簡介

楊德源 Der-Yuan Yang

　　國立颱灣大學政治學係國際關係組學士，加州大學聖塔巴巴拉分校經濟學博士。主要研究領域為歐洲金融史、國際債務問題、製度經濟學、公共財政等。近年的興趣則在研究東方傳統與經濟行為之關連。曾於Asian Population Studies、Contemporary Economic Policy及Journal of Economic Behavior and Organization等國際論文期刊上發錶著作。

 

導讀：英文字義何其多      11
 
Unit 1 Analysts vs Orangutans        13
分析師決戰紅毛猩猩
Unit 2 More Contests between Analysts and Monkeys           17
人猴大戰續集
Unit 3 Mobile Money              24
行動貨幣
Unit 4 The Impact of Mobile Money           29
行動貨幣之影響
Unit 5 The Operation of the Stock Market         35
股市運作
Unit 6 High-Frequency Trading          42
高頻率交易
Unit 7 The Impact of High-Frequency Trading         46
高頻率交易之影響
Unit 8 Isaac Newton and the South Sea Bubble         53
牛頓與南海泡沫
Unit 9 John Law, Mississippi Bubble, and John Maynard Keynes              57
勞約翰、密西西比泡沫與凱因斯
Unit 10 The Sun, the Moon, and Stock Returns          63
太陽、月亮、股票報酬率
Unit 11 A Portfolio Strategy to Weather the Storm of Business Cycles            67
剋服景氣循環風暴的投資組閤策略
Unit 12 The Market for Lemons: Information Asymmetry and
the Agency Problem            75
檸檬市場：資訊不對稱及代理問題
Unit 13 The Short Lifespan of Long-Term Capital Management (LTCM)     82
短命的長期資本管理公司（LTCM）
Unit 14 The Saga of Two Giant Investment Banks:Bear Stearns and
Lehman Brothers                88
兩大投資銀行的艱辛曆程：貝爾斯登與雷曼兄弟
Unit 15 Amaranth Advisors                    95
不凋之花投資顧問有限公司
Unit 16 The Blunders of Rogue Trader Nick Leeson and the Fall of Barings      99
惡棍交易員尼剋．李森作的蠢事和霸菱集團的沒落
Unit 17 The Notorious Japanese Corporate Culture: On the Cases of
Daiwa Bank and Sumitomo            104
惡名昭彰的日本公司文化：大和銀行及住友
Unit 18 Episodes during the Great Recession and the Internet Era         111
大衰退及網路時代的事件
Unit 19 Economic Policies: Monetary and Fiscal        116
經濟政策：貨幣與財政
Unit 20 Financial Crises and the Precarious Nature of Banking       123
金融危機與銀行業的不穩定本質
Unit 21 The Agency Problem Revisited: the Missing Built-in Checks 　  130
再論代理問題：失落的內建監控
Unit 22 Financial Weapons of Mass Destruction           135
大規模毀滅性金融武器
Unit 23 Dealing with the Aftermath             141
處理善後
Unit 24 Eurodollars and Eurobonds                  147
境外美元與境外債券
Unit 25 Trade Policy             151
貿易政策
 
後記：翻譯知多少       159

Unit 1 Analysts vs Orangutans
 
Many people believe that financial consultants are the experts in picking winning stocks, and that making money in the financial industry is a highly technical and overly-complex task reserved exclusively for the stock wizards. Indeed, for those outside the industry the market is
 
difficult to understand. Even after decades, no one seems to be able to decipher the market and beat it.
 
The truth is that no one—not even the professional analyst or the self-proclaimed prodigy—truly understands how to make money via the market, and no one has ever had any clue about what is going to happen on the market. The following story will show you why. A San Francisco Chronicle article indicated that an orangutan named Jolyn living in Vallejo, California was asked to select a list of stocks. Eight professional analysts also did the same at the beginning of the year, and compared the performance of their stock picks at the year end.
 
The results showed that Jolyn beat the investment advisers as often as they beat her. The implication is that hiring professional analysts to get their advice may not be worth the money. Can the stock market be predicted? This is a question everyone is asking and no one has yet answered. Burton Malkiel once said “A blindfolded monkey throwing darts at a newspaper’s financial pages could select a portfolio that would do just as well as one carefully selected by experts.” As the article of San Francisco Chronicle has shown, Malkiel’s statement seems to be true.
 

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