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财经新闻有其惯用的叙述手法，充满专有名词、历史典故、引申譬喻、双关语等，初学者往往不明就理，无法精确掌握。本书作者为财经英文领域高手，又在大学任教，特别整理来自不同媒体的财经新闻和专题，搜罗相关的论文研究，深入浅出介绍各个面向的财经概念和轶闻。从股票、行动支付到政府的货币政策，让读者不仅习得基础的金融市场概念，同时也学到财经相关的英文词汇和用语。

　　■主题式文章阅读，从股市到货币概念一把抓
　　■英中主文对照，财经关键词汇解说丰富严谨
　　■深入浅出解析金融风暴，幽默笑谈财经轶闻
　　■课后加码「英文冷知识」，一次搞懂单字的妙用，给你会心一笑
 

作者简介

杨德源 Der-Yuan Yang

　　国立台湾大学政治学系国际关系组学士，加州大学圣塔巴巴拉分校经济学博士。主要研究领域为欧洲金融史、国际债务问题、制度经济学、公共财政等。近年的兴趣则在研究东方传统与经济行为之关连。曾于Asian Population Studies、Contemporary Economic Policy及Journal of Economic Behavior and Organization等国际论文期刊上发表着作。

 

导读：英文字义何其多      11
 
Unit 1 Analysts vs Orangutans        13
分析师决战红毛猩猩
Unit 2 More Contests between Analysts and Monkeys           17
人猴大战续集
Unit 3 Mobile Money              24
行动货币
Unit 4 The Impact of Mobile Money           29
行动货币之影响
Unit 5 The Operation of the Stock Market         35
股市运作
Unit 6 High-Frequency Trading          42
高频率交易
Unit 7 The Impact of High-Frequency Trading         46
高频率交易之影响
Unit 8 Isaac Newton and the South Sea Bubble         53
牛顿与南海泡沫
Unit 9 John Law, Mississippi Bubble, and John Maynard Keynes              57
劳约翰、密西西比泡沫与凯因斯
Unit 10 The Sun, the Moon, and Stock Returns          63
太阳、月亮、股票报酬率
Unit 11 A Portfolio Strategy to Weather the Storm of Business Cycles            67
克服景气循环风暴的投资组合策略
Unit 12 The Market for Lemons: Information Asymmetry and
the Agency Problem            75
柠檬市场：资讯不对称及代理问题
Unit 13 The Short Lifespan of Long-Term Capital Management (LTCM)     82
短命的长期资本管理公司（LTCM）
Unit 14 The Saga of Two Giant Investment Banks:Bear Stearns and
Lehman Brothers                88
两大投资银行的艰辛历程：贝尔斯登与雷曼兄弟
Unit 15 Amaranth Advisors                    95
不凋之花投资顾问有限公司
Unit 16 The Blunders of Rogue Trader Nick Leeson and the Fall of Barings      99
恶棍交易员尼克．李森作的蠢事和霸菱集团的没落
Unit 17 The Notorious Japanese Corporate Culture: On the Cases of
Daiwa Bank and Sumitomo            104
恶名昭彰的日本公司文化：大和银行及住友
Unit 18 Episodes during the Great Recession and the Internet Era         111
大衰退及网路时代的事件
Unit 19 Economic Policies: Monetary and Fiscal        116
经济政策：货币与财政
Unit 20 Financial Crises and the Precarious Nature of Banking       123
金融危机与银行业的不稳定本质
Unit 21 The Agency Problem Revisited: the Missing Built-in Checks 　  130
再论代理问题：失落的内建监控
Unit 22 Financial Weapons of Mass Destruction           135
大规模毁灭性金融武器
Unit 23 Dealing with the Aftermath             141
处理善后
Unit 24 Eurodollars and Eurobonds                  147
境外美元与境外债券
Unit 25 Trade Policy             151
贸易政策
 
后记：翻译知多少       159

Unit 1 Analysts vs Orangutans
 
Many people believe that financial consultants are the experts in picking winning stocks, and that making money in the financial industry is a highly technical and overly-complex task reserved exclusively for the stock wizards. Indeed, for those outside the industry the market is
 
difficult to understand. Even after decades, no one seems to be able to decipher the market and beat it.
 
The truth is that no one—not even the professional analyst or the self-proclaimed prodigy—truly understands how to make money via the market, and no one has ever had any clue about what is going to happen on the market. The following story will show you why. A San Francisco Chronicle article indicated that an orangutan named Jolyn living in Vallejo, California was asked to select a list of stocks. Eight professional analysts also did the same at the beginning of the year, and compared the performance of their stock picks at the year end.
 
The results showed that Jolyn beat the investment advisers as often as they beat her. The implication is that hiring professional analysts to get their advice may not be worth the money. Can the stock market be predicted? This is a question everyone is asking and no one has yet answered. Burton Malkiel once said “A blindfolded monkey throwing darts at a newspaper’s financial pages could select a portfolio that would do just as well as one carefully selected by experts.” As the article of San Francisco Chronicle has shown, Malkiel’s statement seems to be true.
 

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