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《会展实用英语》分为读写篇和听说篇。本套教材的编写宗旨如下：透过介绍欧美会展业的先进理念和实践经验，结合会展业的各个部门和整个工作流程，深化听、说、读、写、译等英语语言技巧训练，帮助会展从业人员熟悉英语国家综合文化知识和国际会展业的背景知识，提高会展从业人员用英语进行会展管理与服务的交际能力。针对实际工作需求，按照国际会展流程，透过大量练习，帮助工作人员和会展从业人员进一步扩大词汇量，掌握综合运用语言的能力，更好地开展国际会展业务。

　　本书内容涉及会展业和世博会概况、会展策划、会展融资、会展营销、谈判、物流、展台搭建、会展讯息管理、会展餐饮服务、会展财务、出展管理、展览现场管理、安保与风险管理、会前会后旅游、会展评估、会展问题与投诉处理等领域。

　　本书的每章包括三个部分：第一部分是阅读训练，第二部分是案例分析，第三部分是公文写作。阅读训练部分围绕一篇介绍理念和业务的课文，设置了热身练习、课前提问、核心语言点讲解、小组讨论、写作练习、翻译等小模块。案例分析部分以一篇与课文相关的案例为引子，向学生提出实际工作中会出现的问题，引导学生思考并找出解决办法。公文写作部分所选的公文类型都是与会展工作密切相关的。除了对范例进行註解，列出该类型公文的写作要点外，还设计了「自己动手做」的模块供读者练习掌握。
 

前言

Chapter 1 The MICE Industry and the World Expo 会展业和世博会
Section A Reading Assignment       11
What Is MICE?        12
Section B Case Study       19
Types of Meetings   20
Section C Format Writing        21
Exhibition Manuals 会展指南        21

Chapter 2 MICE Planning 会展策划
Section A Reading Assignment       27
Who Plans and Holds Meetings?     28
Section B Case Study       34
The Convention Marketing Mix       34
Section C Format Writing        35
Business Letters 商业信函     35

Chapter 3 Event Sponsorship 会展融资
Section A Reading Assignment       47
Identifying Potential Sponsors 47
Section B Case Study       56
Sponsorship of ICT 2002 56
Section C Format Writing        64
Part 1 Visiting Card 名片       64
Part 2 Memo 内部通知  66

Chapter 4 Event Marketing 会展营销
Section A Reading Assignment       71
Online Event Marketing   72
Section B Case Study       78
Clever E-mail   78
Section C Format Writing        79
Part 1 Invitation Letter 邀请信       79
Part 2 Invitation Card 邀请卡 84
Part 3 Acceptance and Regret 回帖与辞谢    86

Chapter 5 Negotiations 谈判
Section A Reading Assignment       89
Negotiating Tactics  89
Section B Case Study       98
To Be a Skilled Negotiator       98
Section C Format Writing        100
Contract 合约 100

Chapter 6 Logistics 物流
Section A Reading Assignment       111
The Logistics Value-Added Process        111
Section B Case Study       118
Event Shipping Services  119
Section C Format Writing        120
Bill of Lading 提单        120
Invoice发票   121
Application Form For Cargo Transportation Insurance货物运输保险投保单       122
Declaration Form报关单        125
Certificate of Origin产地证明书    131

Chapter 7 Exhibit Space Preparation and Decoration 展台搭建
Section A Reading Assignment       137
Key Factors for Successful Events   137
Section B Case Study       144
Theme Building of the Event   145
Section C Format Writing        146
Part 1 Notice 通告  146
Part 2 Leaflet 传单 149

Chapter 8 Event Information Management 会展资讯管理
Section A Reading Assignment       155
The Guest Package System      156
Section B Case Study       162
Stages of IT Implementation    162
Section C Format Writing        164
E-mail 电子邮件    164

Chapter 9 Food and Beverage Service 会展餐饮服务
Section A Reading Assignment       167
Banquet Room Reservation, Assignment and Setup        168
Section B Case Study       182
Dining Service Styles and Procedures      182
Section C Format Writing        184
Function Sheet 餐饮服务订单       184

Chapter 10 Event Finance 会展财务
Section A Reading Assignment       189
Successful Budgeting      189
Section B Case Study       198
The Budget for the ASEM 2000 Conference   198
Section C Format Writing        200
Financial Statements—Balance Sheet 财务报表——收支平衡表        200

Chapter 11 Overseas Exhibition 出展管理
Section A Reading Assignment       209
Shipment, Insurance and Stand        209
Section B Case Study       218
Show Rules and Regulations Concerning the Exhibitors 218
Section C Format Writing        223
Reservation Fax预订传真      224

Chapter 12 Event Management 展览现场管理
Section A Reading Assignment       227
All for the Big Day  228
Section B Case Study       236
Wi-Fi Success at a Film Festival       236
Section C Format Writing        243
Opening Address 开幕致辞   243

Chapter 13 Security， Safety and Risk Management 安保与风险管理
Section A Reading Assignment       251
Handling Hazards that Might Arise  252
Section B Case Study       260
The First Theft at the Kongju National Museum      260
Section C Format Writing        262
Safety Requirements of Science Fair Rules 科技展览会安全规章        262

Chapter 14 Pre-Post Convention Tours 会前会后旅游
Section A Reading Assignment       269
Tour Proposals 269
Section B Case Study       275
Section C Format Writing        277
Post-meeting Tours Itinerary 会后旅游路线  277

Chapter 15 Event Evaluation 会展评估
Section A Reading Assignment       283
Event Evaluation Approaches  284
Section B Case Study       291
Follow up on the Japanese Propaganda Exhibition in Perkins 291
Section C Format Writing        292
Evaluation Meeting and Report 评估会议和评估报告 292

Chapter 16 Handling Problems and Complaints 会展问题与投诉处理
Section A Reading Assignment       299
Handling Problems and Complaints 300
Section B Case Study       307
ABC Convention Corporation Guest Satisfaction Questionnaire      307
Section C Format Writing        314
Reply to a Guest Complaint 回覆投诉信       314
 

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会展实用英语（读写篇） 电子书 下载 mobi epub pdf txt 2025

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