具体描述
《会展实用英语》分为读写篇和听说篇。本套教材的编写宗旨如下：透过介绍欧美会展业的先进理念和实践经验，结合会展业的各个部门和整个工作流程，深化听、说、读、写、译等英语语言技巧训练，帮助会展从业人员熟悉英语国家综合文化知识和国际会展业的背景知识，提高会展从业人员用英语进行会展管理与服务的交际能力。针对实际工作需求，按照国际会展流程，透过大量练习，帮助工作人员和会展从业人员进一步扩大词汇量，掌握综合运用语言的能力，更好地开展国际会展业务。
本书内容涉及会展业和世博会概况、会展策划、会展融资、会展营销、谈判、物流、展台搭建、会展讯息管理、会展餐饮服务、会展财务、出展管理、展览现场管理、安保与风险管理、会前会后旅游、会展评估、会展问题与投诉处理等领域。
本书的每章包括三个部分：第一部分是阅读训练，第二部分是案例分析，第三部分是公文写作。阅读训练部分围绕一篇介绍理念和业务的课文，设置了热身练习、课前提问、核心语言点讲解、小组讨论、写作练习、翻译等小模块。案例分析部分以一篇与课文相关的案例为引子，向学生提出实际工作中会出现的问题，引导学生思考并找出解决办法。公文写作部分所选的公文类型都是与会展工作密切相关的。除了对范例进行註解，列出该类型公文的写作要点外，还设计了「自己动手做」的模块供读者练习掌握。
本书内容涉及会展业和世博会概况、会展策划、会展融资、会展营销、谈判、物流、展台搭建、会展讯息管理、会展餐饮服务、会展财务、出展管理、展览现场管理、安保与风险管理、会前会后旅游、会展评估、会展问题与投诉处理等领域。
本书的每章包括三个部分：第一部分是阅读训练，第二部分是案例分析，第三部分是公文写作。阅读训练部分围绕一篇介绍理念和业务的课文，设置了热身练习、课前提问、核心语言点讲解、小组讨论、写作练习、翻译等小模块。案例分析部分以一篇与课文相关的案例为引子，向学生提出实际工作中会出现的问题，引导学生思考并找出解决办法。公文写作部分所选的公文类型都是与会展工作密切相关的。除了对范例进行註解，列出该类型公文的写作要点外，还设计了「自己动手做」的模块供读者练习掌握。
著者信息
图书目录
前言
Chapter 1 The MICE Industry and the World Expo 会展业和世博会
Section A Reading Assignment 11
What Is MICE? 12
Section B Case Study 19
Types of Meetings 20
Section C Format Writing 21
Exhibition Manuals 会展指南 21
Chapter 2 MICE Planning 会展策划
Section A Reading Assignment 27
Who Plans and Holds Meetings? 28
Section B Case Study 34
The Convention Marketing Mix 34
Section C Format Writing 35
Business Letters 商业信函 35
Chapter 3 Event Sponsorship 会展融资
Section A Reading Assignment 47
Identifying Potential Sponsors 47
Section B Case Study 56
Sponsorship of ICT 2002 56
Section C Format Writing 64
Part 1 Visiting Card 名片 64
Part 2 Memo 内部通知 66
Chapter 4 Event Marketing 会展营销
Section A Reading Assignment 71
Online Event Marketing 72
Section B Case Study 78
Clever E-mail 78
Section C Format Writing 79
Part 1 Invitation Letter 邀请信 79
Part 2 Invitation Card 邀请卡 84
Part 3 Acceptance and Regret 回帖与辞谢 86
Chapter 5 Negotiations 谈判
Section A Reading Assignment 89
Negotiating Tactics 89
Section B Case Study 98
To Be a Skilled Negotiator 98
Section C Format Writing 100
Contract 合约 100
Chapter 6 Logistics 物流
Section A Reading Assignment 111
The Logistics Value-Added Process 111
Section B Case Study 118
Event Shipping Services 119
Section C Format Writing 120
Bill of Lading 提单 120
Invoice发票 121
Application Form For Cargo Transportation Insurance货物运输保险投保单 122
Declaration Form报关单 125
Certificate of Origin产地证明书 131
Chapter 7 Exhibit Space Preparation and Decoration 展台搭建
Section A Reading Assignment 137
Key Factors for Successful Events 137
Section B Case Study 144
Theme Building of the Event 145
Section C Format Writing 146
Part 1 Notice 通告 146
Part 2 Leaflet 传单 149
Chapter 8 Event Information Management 会展资讯管理
Section A Reading Assignment 155
The Guest Package System 156
Section B Case Study 162
Stages of IT Implementation 162
Section C Format Writing 164
E-mail 电子邮件 164
Chapter 9 Food and Beverage Service 会展餐饮服务
Section A Reading Assignment 167
Banquet Room Reservation, Assignment and Setup 168
Section B Case Study 182
Dining Service Styles and Procedures 182
Section C Format Writing 184
Function Sheet 餐饮服务订单 184
Chapter 10 Event Finance 会展财务
Section A Reading Assignment 189
Successful Budgeting 189
Section B Case Study 198
The Budget for the ASEM 2000 Conference 198
Section C Format Writing 200
Financial Statements—Balance Sheet 财务报表——收支平衡表 200
Chapter 11 Overseas Exhibition 出展管理
Section A Reading Assignment 209
Shipment, Insurance and Stand 209
Section B Case Study 218
Show Rules and Regulations Concerning the Exhibitors 218
Section C Format Writing 223
Reservation Fax预订传真 224
Chapter 12 Event Management 展览现场管理
Section A Reading Assignment 227
All for the Big Day 228
Section B Case Study 236
Wi-Fi Success at a Film Festival 236
Section C Format Writing 243
Opening Address 开幕致辞 243
Chapter 13 Security， Safety and Risk Management 安保与风险管理
Section A Reading Assignment 251
Handling Hazards that Might Arise 252
Section B Case Study 260
The First Theft at the Kongju National Museum 260
Section C Format Writing 262
Safety Requirements of Science Fair Rules 科技展览会安全规章 262
Chapter 14 Pre-Post Convention Tours 会前会后旅游
Section A Reading Assignment 269
Tour Proposals 269
Section B Case Study 275
Section C Format Writing 277
Post-meeting Tours Itinerary 会后旅游路线 277
Chapter 15 Event Evaluation 会展评估
Section A Reading Assignment 283
Event Evaluation Approaches 284
Section B Case Study 291
Follow up on the Japanese Propaganda Exhibition in Perkins 291
Section C Format Writing 292
Evaluation Meeting and Report 评估会议和评估报告 292
Chapter 16 Handling Problems and Complaints 会展问题与投诉处理
Section A Reading Assignment 299
Handling Problems and Complaints 300
Section B Case Study 307
ABC Convention Corporation Guest Satisfaction Questionnaire 307
Section C Format Writing 314
Reply to a Guest Complaint 回覆投诉信 314
Chapter 1 The MICE Industry and the World Expo 会展业和世博会
Section A Reading Assignment 11
What Is MICE? 12
Section B Case Study 19
Types of Meetings 20
Section C Format Writing 21
Exhibition Manuals 会展指南 21
Chapter 2 MICE Planning 会展策划
Section A Reading Assignment 27
Who Plans and Holds Meetings? 28
Section B Case Study 34
The Convention Marketing Mix 34
Section C Format Writing 35
Business Letters 商业信函 35
Chapter 3 Event Sponsorship 会展融资
Section A Reading Assignment 47
Identifying Potential Sponsors 47
Section B Case Study 56
Sponsorship of ICT 2002 56
Section C Format Writing 64
Part 1 Visiting Card 名片 64
Part 2 Memo 内部通知 66
Chapter 4 Event Marketing 会展营销
Section A Reading Assignment 71
Online Event Marketing 72
Section B Case Study 78
Clever E-mail 78
Section C Format Writing 79
Part 1 Invitation Letter 邀请信 79
Part 2 Invitation Card 邀请卡 84
Part 3 Acceptance and Regret 回帖与辞谢 86
Chapter 5 Negotiations 谈判
Section A Reading Assignment 89
Negotiating Tactics 89
Section B Case Study 98
To Be a Skilled Negotiator 98
Section C Format Writing 100
Contract 合约 100
Chapter 6 Logistics 物流
Section A Reading Assignment 111
The Logistics Value-Added Process 111
Section B Case Study 118
Event Shipping Services 119
Section C Format Writing 120
Bill of Lading 提单 120
Invoice发票 121
Application Form For Cargo Transportation Insurance货物运输保险投保单 122
Declaration Form报关单 125
Certificate of Origin产地证明书 131
Chapter 7 Exhibit Space Preparation and Decoration 展台搭建
Section A Reading Assignment 137
Key Factors for Successful Events 137
Section B Case Study 144
Theme Building of the Event 145
Section C Format Writing 146
Part 1 Notice 通告 146
Part 2 Leaflet 传单 149
Chapter 8 Event Information Management 会展资讯管理
Section A Reading Assignment 155
The Guest Package System 156
Section B Case Study 162
Stages of IT Implementation 162
Section C Format Writing 164
E-mail 电子邮件 164
Chapter 9 Food and Beverage Service 会展餐饮服务
Section A Reading Assignment 167
Banquet Room Reservation, Assignment and Setup 168
Section B Case Study 182
Dining Service Styles and Procedures 182
Section C Format Writing 184
Function Sheet 餐饮服务订单 184
Chapter 10 Event Finance 会展财务
Section A Reading Assignment 189
Successful Budgeting 189
Section B Case Study 198
The Budget for the ASEM 2000 Conference 198
Section C Format Writing 200
Financial Statements—Balance Sheet 财务报表——收支平衡表 200
Chapter 11 Overseas Exhibition 出展管理
Section A Reading Assignment 209
Shipment, Insurance and Stand 209
Section B Case Study 218
Show Rules and Regulations Concerning the Exhibitors 218
Section C Format Writing 223
Reservation Fax预订传真 224
Chapter 12 Event Management 展览现场管理
Section A Reading Assignment 227
All for the Big Day 228
Section B Case Study 236
Wi-Fi Success at a Film Festival 236
Section C Format Writing 243
Opening Address 开幕致辞 243
Chapter 13 Security， Safety and Risk Management 安保与风险管理
Section A Reading Assignment 251
Handling Hazards that Might Arise 252
Section B Case Study 260
The First Theft at the Kongju National Museum 260
Section C Format Writing 262
Safety Requirements of Science Fair Rules 科技展览会安全规章 262
Chapter 14 Pre-Post Convention Tours 会前会后旅游
Section A Reading Assignment 269
Tour Proposals 269
Section B Case Study 275
Section C Format Writing 277
Post-meeting Tours Itinerary 会后旅游路线 277
Chapter 15 Event Evaluation 会展评估
Section A Reading Assignment 283
Event Evaluation Approaches 284
Section B Case Study 291
Follow up on the Japanese Propaganda Exhibition in Perkins 291
Section C Format Writing 292
Evaluation Meeting and Report 评估会议和评估报告 292
Chapter 16 Handling Problems and Complaints 会展问题与投诉处理
Section A Reading Assignment 299
Handling Problems and Complaints 300
Section B Case Study 307
ABC Convention Corporation Guest Satisfaction Questionnaire 307
Section C Format Writing 314
Reply to a Guest Complaint 回覆投诉信 314
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