Business Essentials(GE) (12版) pdf epub mobi txt 電子書 下載 2024

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Business Essentials(GE) (12版)

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作者
出版者 齣版社:華泰文化 訂閱齣版社新書快訊 新功能介紹
翻譯者
出版日期 齣版日期:2019/07/30
語言 語言:英文



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發表於2024-11-28

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圖書描述

Focus on the practical skills and important developments in business

  The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market.

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Business Essentials(GE) (12版) pdf epub mobi txt 電子書 下載

圖書目錄

PART I: THE CONTEMPORARY BUSINESS WORLD
Ch 1 The Global Business Environment
Ch 2 Understanding Business Ethics and Social Responsibility
Ch 3 Entrepreneurship, New Ventures, and Business Ownership
Ch 4 Understanding the Global Context of Business

PART II: MANAGING THE BUSINESS
Ch 5 Managing the Business
Ch 6 Organizing the Business
Ch 7 Operations Management and Quality

PART III: PEOPLE IN ORGANIZATIONS
Ch 8 Employee Behavior and Motivation
Ch 9 Leadership and Decision Making
Ch10 Human Resource Management and Labor Relations

PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
Ch11 Marketing Processes and Consumer Behavior
Ch12 Developing and Pricing Products
Ch13 Distributing and Promoting Products

PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
Ch14 Information Technology (IT) for Business
Ch15 The Role of Accountants and Accounting Information

PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
Ch16 Understanding Money and the Role of Banking
Ch17 Managing Business Finances

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Business Essentials(GE) (12版) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024


Business Essentials(GE) (12版) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Business Essentials(GE) (12版) pdf epub mobi txt 電子書 下載 2024




想要找書就要到 小特書站
立刻按 ctrl+D收藏本頁
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