Business Essentials(GE) (12版) pdf epub mobi txt 电子书 下载 2024

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Business Essentials(GE) (12版)

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著者
出版者 出版社:华泰文化 订阅出版社新书快讯 新功能介绍
翻译者
出版日期 出版日期:2019/07/30
语言 语言:英文



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发表于2024-03-28

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Focus on the practical skills and important developments in business

  The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market.

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Business Essentials(GE) (12版) pdf epub mobi txt 电子书 下载

图书目录

PART I: THE CONTEMPORARY BUSINESS WORLD
Ch 1 The Global Business Environment
Ch 2 Understanding Business Ethics and Social Responsibility
Ch 3 Entrepreneurship, New Ventures, and Business Ownership
Ch 4 Understanding the Global Context of Business

PART II: MANAGING THE BUSINESS
Ch 5 Managing the Business
Ch 6 Organizing the Business
Ch 7 Operations Management and Quality

PART III: PEOPLE IN ORGANIZATIONS
Ch 8 Employee Behavior and Motivation
Ch 9 Leadership and Decision Making
Ch10 Human Resource Management and Labor Relations

PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
Ch11 Marketing Processes and Consumer Behavior
Ch12 Developing and Pricing Products
Ch13 Distributing and Promoting Products

PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
Ch14 Information Technology (IT) for Business
Ch15 The Role of Accountants and Accounting Information

PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
Ch16 Understanding Money and the Role of Banking
Ch17 Managing Business Finances

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Business Essentials(GE) (12版) epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024


Business Essentials(GE) (12版) epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Business Essentials(GE) (12版) pdf epub mobi txt 电子书 下载 2024




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