Cruising : Guide to Cruise Lines Industry, 2/e pdf epub mobi txt 电子书下载 2025

图书介绍

☆☆☆☆☆
简体网页||繁体网页

著者

出版者出版社：桂鲁订阅出版社新书快讯新功能介绍

翻译者

出版日期出版日期：2003/01/01

语言语言：英文

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找书就要到小特书站

ttbooks.qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2025-01-11

类似图书点击查看全场最低价

图书描述

Comprehensive profiles of two dozen cruise lines, a study of cruises by their geographic itineraries, and an insider’s view of cruise sales, marketing, and operations make this the only guide needed for learning how to succeed in the cruise industry. The content has been written in a magazine-style manner, making it easy and fun to read. And the author has applied a number of educational strategies, lending to Cruising’s easy learning manner. Particular attention is placed on key terms and phrases for better comprehension, activities and discussion items reinforce the concepts, and photos, graphics, and sidebars illustrate each chapter’s content. Dozens of leading industry professionals—including several cruise line presidents—have reviewed this material, ensuring that it reflects real-world insights into the business.

著者信息

Cruising : Guide to Cruise Lines Industry, 2/e pdf epub mobi txt 电子书下载

图书目录

Chapter 1: Introduction.
Chapter 2: Who Cruises—And Why.
Chapter 3: The Anatomy of a Cruise Ship.
Chapter 4: The Cruise Experience.
Chapter 5: Who’s Who in Cruising.
Chapter 6: The Pre-, Post- and Off-Ship Cruise Experience.
Chapter 7: The Geography of Cruising.
Chapter 8: Profiling the Lines.
Chapter 9: Selling Cruises.
Chapter 10: Cruise Marketing, Groups and Incentives.
Appendix A: Key Addresses: CLIA Member Cruise Lines.
Appendix B: Key Addresses: Associations.
Appendix C: Bibliography. Glossary. Index.