具体描述
Comprehensive profiles of two dozen cruise lines, a study of cruises by their geographic itineraries, and an insider’s view of cruise sales, marketing, and operations make this the only guide needed for learning how to succeed in the cruise industry. The content has been written in a magazine-style manner, making it easy and fun to read. And the author has applied a number of educational strategies, lending to Cruising’s easy learning manner. Particular attention is placed on key terms and phrases for better comprehension, activities and discussion items reinforce the concepts, and photos, graphics, and sidebars illustrate each chapter’s content. Dozens of leading industry professionals—including several cruise line presidents—have reviewed this material, ensuring that it reflects real-world insights into the business.
著者信息
图书目录
Chapter 1: Introduction.
Chapter 2: Who Cruises—And Why.
Chapter 3: The Anatomy of a Cruise Ship.
Chapter 4: The Cruise Experience.
Chapter 5: Who’s Who in Cruising.
Chapter 6: The Pre-, Post- and Off-Ship Cruise Experience.
Chapter 7: The Geography of Cruising.
Chapter 8: Profiling the Lines.
Chapter 9: Selling Cruises.
Chapter 10: Cruise Marketing, Groups and Incentives.
Appendix A: Key Addresses: CLIA Member Cruise Lines.
Appendix B: Key Addresses: Associations.
Appendix C: Bibliography. Glossary. Index.
Chapter 2: Who Cruises—And Why.
Chapter 3: The Anatomy of a Cruise Ship.
Chapter 4: The Cruise Experience.
Chapter 5: Who’s Who in Cruising.
Chapter 6: The Pre-, Post- and Off-Ship Cruise Experience.
Chapter 7: The Geography of Cruising.
Chapter 8: Profiling the Lines.
Chapter 9: Selling Cruises.
Chapter 10: Cruise Marketing, Groups and Incentives.
Appendix A: Key Addresses: CLIA Member Cruise Lines.
Appendix B: Key Addresses: Associations.
Appendix C: Bibliography. Glossary. Index.
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