Hotel Sales and Operations pdf epub mobi txt 电子书下载 2024

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著者

出版者出版社：桂鲁订阅出版社新书快讯新功能介绍

翻译者

出版日期出版日期：1998/01/01

语言语言：英文

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发表于2024-12-23

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图书描述

This comprehensive textbook offers a real world approach to hotel sales and operations. It goes beyond the theoretical information found in most other textbooks and offers real-world case studies that reinforce the theory. In addition, it includes background information on hotel operations and marketing to better prepare students to master the art of hotel sales. It introduces the concept of the sales triangle (room sales, catering sales, and outlet/ancillary sales) and illustrates the importance of each to the overall sales success of the hotel. This book outlines the important information and strategies students need to succeed in hotel sales and operations.

著者信息

Hotel Sales and Operations pdf epub mobi txt 电子书下载

图书目录

Chapter 1:The Foundation of Hotel Sales.
Chapter 2: Hotel Marketing Concepts.
Chapter 3: The Hospitality Sales Process.
Chapter 4: The Hotel Sales Triangle and Action Triangles.
Chapter 5: Sales Operations. Glossary. Index.