具體描述
．Current thoughts and concepts in marketing strategy formulation, based on constructs that have taken place in the field
．Incorporation of global focus throughout the book
．Discussion of problems and their solution for successful marketing strategy implementation
．Substantial revision of the chapters on market, product, pricing, distribution, and promotion strategies as well as those on strategic implementation
．Updating of references to provide the most current perspectives on the subject
．Emphasis on the importance of emerging technologies in formulating marketing strategy
．Importance of ethical and social issues
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