Essentials of Business Research Methods(3版) pdf epub mobi txt 电子书下载 2024

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著者

出版者出版社：华泰文化订阅出版社新书快讯新功能介绍

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出版日期出版日期：2016/08/03

语言语言：英文

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发表于2024-11-21

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Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.

　　This is the text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.

著者信息

作者简介

Joe F. Hair, Jr.

　　现职：Coles College

Mary Celsi

　　现职：California State University

Arthur Money

　　现职：Henley Management College

Phillip Samouel

　　现职：Kingston University

Michael Page

　　现职：Bentley University

Essentials of Business Research Methods(3版) pdf epub mobi txt 电子书下载

图书目录

Part I: INTRODUCTION
Ch 1 Business Research for The Twenty-First Century
Ch 2 Overview of the Research Process
Ch 3 Ethics in Business Research

Part II: BEGINNING THE RESEARCH
Ch 4 Defining the Research Problem and Reviewing the Literature
Ch 5 The Nature and Sources of Secondary Business Data
Ch 6 Conceptualization and Research Design

Part III: SAMPLING AND DATA COLLECTION
Ch 7 Sampling Approaches and Considerations
Ch 8 Methods of Collecting Primary Data
Ch 9 Measurement and Scaling
Ch10 Questionnaire Design

Part IV: ANALYSIS AND INTERPRETATION OF DATA
Ch11 Basic Data Analysis for Qualitative Research
Ch12 Basic Data Analysis for Quantitative Research
Ch13 Testing Hypotheses in Quantitative Research
Ch14 Examining Relationships Using Correlation and Regression
Ch15 Other Multivariate Techniques

Part V: COMMUNICATING THE RESULTS
Ch16 Reporting and Presenting Research