本书主要教导读者如何建构良好的行销英文。书中内容包括：1.预测市场趋势；2.产品或服务研发；3.专案描述；4.公司或组织介绍；5.组或部门介绍；6.科技介绍；7.工业介绍。

　　书中的每个单元呈现六个视觉化的情境，经由以全民英语检定为标准而设计的口说训练、听力、阅读及写作四种不同功能来强化英文能力。此外，本书也非常适合在课堂上使用，教师可以先描述单元情境而让学生借由书中练习循序在短期内完成。

作者简介

柯泰德

　　自1989年即在国立交通大学及清华大学任教，教授研究所科技英文写作课程。曾任工研院化工所副研究员（1994-2000）及元培技术学院外文组的专任讲师（2002-2005）。着有五本科技英文写作系列及六本应用英文写作系列丛书。同时他也是数本科技期刊的英文编辑。柯先生目前正在攻读英国东安格利亚大学的教育博士学位。柯先生同时是第一位美国人士获得中华民国永久居留权。首创The Chinese On-line Writing Lab（线上英文论文编修训练服务）。

　　 网址：www.chineseowl.idv.tw

着作∕有效撰写英文工作提案
　　　有效撰写求职英文自传
　　　有效撰写英文职涯经历
　　　有效撰写专业英文电子邮件
　　　有效撰写行销英文

UNIT ONE Forecasting Market Trends/预测市场趋势

Briefly state the rationale for developing this product.
开发此产品的原因: 科技层面 (1) 相关产品 (2) 潜在利润
Point out the market trends in the area of development while describing the financial aspect of developing this product
财务层面: 开发领域的市场趋势
Visually depict the organization's strategy and approach to developing the product.
产品开发的组织策略和方案: a.策略的界定（包括最高目标及主要重点）b.执行策略方案的界定
Summarize market survey results, particularly in terms of the product's commercial potential and categories of product application
市场调查: a.产品的商业潜力 b.产品运用的范畴)

UNIT TWO Describing Product or Service Development/产品或服务研发

Introduce the current status of product or service development.
产品开发的现阶段状况
Describe its market value.
市场的评价
Point out unique features and characteristics of product or service development.
产品开发的独创性和特色
List major manufacturers of this product or service in Taiwan.
台湾同类产品的主要制造厂商
Explain the rationale for further product or service development in this area.
在既有领域下未来产品开发的原因

UNIT THREE Describing a Project for Developing a Product or Service/专案描述

Provide the rationale for taking on the project.
专案的背景
Present market data that justifies the project's feasibility.
市场的讯息
Spell out the immediate and long term goals of the project.
专案的目标
Describe the project's distinguishing features, while pointing out the strategy employed to successfully complete it.
专案的重要特色: 专案的策略
Conclude the presentation by pointing out the anticipated merits of the project and the positive impact that it will have.
专案的动向

UNIT FOUR Introducing a Company or Organization 公司或组织介绍

Briefly overview the industry to which your organization belongs.
简要陈述组织所属之产业的概况
Describe your organization's mission as well as highlight its historical development.
组织的使命; 组织的发展沿革
Introduce the organizational structure.
组织的架构
Highlight recent technical accomplishments within the organization.
组织最新的科技成就
Point towards the organization's future directions.
结论 (未来发展方向)

UNIT FIVE Introducing a Division or Department/组或部门介绍

Describe the setting of your division or department within the larger organization.
介绍部门所属的组织或公司
Highlight the organizational structure of the division or department.
部门的组织架构
Point out the staff's strengths and educational backgrounds/ work experience in a particular field.
部门的人才来源和教育背景
Spell out the missions of the division or department.
部门的使命
Elaborate on the manufacturing or research capabilities within the division or department.
部门之制造或研究的能力
List the technical services (e.g. industrial and consultancy) that the department or division offers.
部门提供的产业服务

UNIT SIX Introducing a Technology科技介绍

Briefly explain the factors(internal and external) factors that influence development of this technology in Taiwan.
影响台湾科技发展的因素
Point out the unique characteristics of this technology development in Taiwan.
科技发展的特色
List the objectives of how to further develop this technology.
发展.科技的目标
Define the role of this technology in relation to environmental, manufacturing or technology problems.
界定.科技的地位 :扼要解释在环境,制造或科技方面的问题
List applications of this technology made so far, highlighting any particular characteristics or features that are unique to Taiwan's circumstances.
目前从事的应用科技: a) 应用科技的特色或特征 b) 特殊的个案; 科技市场的契机; 继续从事科技应用的未来挑战)

UNIT SEVEN Introducing an Industry/工业介绍

Briefly highlight the general characteristics of this industry in Taiwan.
此种产业在台湾的一般特色
Point out the difficulties encountered in industrial development.
产业所面临的困境
Describe current activities of the particular industrial sector.
简述一或二个目前活动的重点
Elaborate on the available technologies that are employed by the industry.
产业採用的科技
Discuss the related research and development facilities in Taiwan, and how they assist/collaborate with t
hat particular industry.
台湾相关的研究发展设备
Answer Key
About the Author
Acknowledgments