Services Management pdf epub mobi txt 電子書 下載 2024

圖書介紹


Services Management

簡體網頁||繁體網頁
作者
出版者 齣版社:桂魯 訂閱齣版社新書快訊 新功能介紹
翻譯者
出版日期 齣版日期:2006/01/01
語言 語言:英文



點擊這裡下載
    


想要找書就要到 小特書站
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-12-22

類似圖書 點擊查看全場最低價

圖書描述

  For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management.

  This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.

  Feature

  .Unique perspective — Currently the only book that addresses hospitality management specifically from a services management/marketing perspective.
  ~Offers the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations.

  .Study Objectives — In all chapters.
  ~Outlines for  the student and the professor, the strategic focus of the chapter. These also explicitly state the learning outcome of each chapter.

  .Vignettes or small cases — Used in each chapter to illustrate the more general managerial material presented in each chapter.
  ~Assist the professor to illustrate the applicability of the theory in practice, and the students to understand a concept through case example.

  .Review questions -- For each chapter. The selected questions at the end of each chapter also identify some of the important sections within the chapter.
  ~Provide a rough guide for both the professor and the student by highlighting issues for consideration and possible  assessment.

  .Suggested further reading for the chapter.
  ~Provides the students and the professor with numerous publications that discuss similar topic areas; hence, the opportunity to gain greater understanding.

  .Reference Section — All relevant reference and sources for each chapter are quoted and acknowledged appropriately in the reference section at the end of the book.
  ~Gives students a great source of information.

  .Web support on all figures and diagrams in the book.
  ~Provides all professors with PowerPoint slides of the diagrams illustrated in the text. This constitutes a valuable teaching tool for professors, and serves as a visual aid to student understanding.

著者信息

Services Management pdf epub mobi txt 電子書 下載

圖書目錄

(NOTE: Each chapter begins with an Introduction and concludes with a Summary.)
 
I. THE SERVICE PARADIGM.
 
1. The Metamorphosis of Services.
The Service Economy.
Global Tourism and Hospitality.
Interdependency of Services.
Hospitality as a Service Industry.
Service Packages.
Tangible and Intangible Aspects of Service Offers.

2. The Nature of Services.
How Services Differ.
Management Implications.
 
II. SERVICES OF QUALITY.
 
3. Quality — the Core Service.
An Historic Perspective on Quality.
Economic Impact of Quality.
The Cost of Quality.
The Quality ‘Gurus.’
The Core Ideas of TQM.
The Special Case of Service Quality.
Understanding Service Quality Theory.
Service-quality Concepts.
 
4. Understanding Customer Needs.
Customers of a Service Organization.
Internal Customers.
External Customers.
Measurement of Service Quality.
Employee Research.
 
III. SERVICES THAT SERVE.
 
5. The Service Vision.
Service Vision or Concept.
Service Strategy.
Service Processes.
Perfecting the Service System.
Service Design and Blueprinting.
Managing the ‘critical encounters.’
Designing and Managing Service Networks.
 
6. Modern Marketing (1) — External Service Implications.
Towards a New Marketing Paradigm.
Integrating Operations, Marketing, and Human Resources.
An Extended Marketing Mix for Services.
New Marketing Concepts for Services.
 
7. Modern Marketing (2) — Internal Management Implications.
The Shift in Focus.
Internal Marketing.
Relationship Marketing.
In-House Marketing.
Managing and Marketing Service Demand.
 
IV. SERVICE GROWTH TO EXCELLENCE.
 
8. Empowerment, Guarantees, and Recovery.
Service Superiority.
Empowerment.
Service Guarantees.
Service Recovery.
Coordinating Empowerment, Guarantee, and Recovery
 
9. Global Strategies for Hospitality Services.
The Trend is Global.
From Inns to Internationalisation.
Choosing an International Location.
In Search of Global Potential.
Strategies for Globalising Hospitality Firms.
Globalisation Through Partnerships and Alliances.
 
10. Technology and its Applications.
The Advent of Technology.
The Shift of Focus.
The Internet.
Internal and External Services.
Integration of Marketing, Operations, and Human Resources.
Applications of Technology in the Hospitality Industry.
Marketing and Sales in the Age of Technology.

11. Implications of the New Paradigm in Hospitality.
Evolving Imperatives.
Services Management — The New Paradigm in Hospitality.
References.
Index.

圖書序言

圖書試讀

None

Services Management epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024


Services Management epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Services Management pdf epub mobi txt 電子書 下載 2024




想要找書就要到 小特書站
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

類似圖書 點擊查看全場最低價

Services Management pdf epub mobi txt 電子書 下載


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 ttbooks.qciss.net All Rights Reserved. 小特書站 版權所有