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Managerial Economics: Applications, Strategies and Tactics(Original) pdf epub mobi txt 電子書 下載 2024

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Managerial Economics: Applications, Strategies and Tactics(Original)
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作者
出版者 齣版社：華泰文化 訂閱齣版社新書快訊 新功能介紹
翻譯者
出版日期 齣版日期：2017/04/01
語言 語言：英文

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圖書描述

Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book’s seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.

著者信息

作者簡介

James R. McGuigan

　　現職：JRM Investments

R. Charles Moyer

　　現職：University of Louisville

Frederick H.deB. Harris

　　現職：Wake Forest University
Managerial Economics: Applications, Strategies and Tactics(Original) pdf epub mobi txt 電子書 下載

圖書目錄

PART I: INTRODUCTION
Ch 1 Introduction and Goals of the Firm
Ch 2 Fundamental Economic Concepts

PART II: DEMAND AND FORECASTING
Ch 3 Demand Analysis
Ch 4 Estimating Demand
Ch 5 Business and Economic Forecasting
Ch 6 Managing in the Global Economy

PART III: PRODUCTION AND COST
Ch 7 Production Economics
7B Production Economics of Renewable and Exhaustible Natural Resources
Ch 8 Cost Analysis
Ch 9 Applications of Cost Theory

PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS
Ch10 Prices, Output, and Strategy: Pure and Monopolistic Competition
Ch11 Price and Output Determination: Monopoly and Dominant Firms
Ch12 Price and Output Determination: Oligopoly
Ch13 Best-Practice Tactics: Game Theory
13A Entry Deterrence and Accommodation Games
Ch14 Pricing Techniques and Analysis

PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION
Ch15 Contracting, Governance, and Organizational Form
15A Auction Design and Information Economics
Ch16 Government Regulation
Ch17 Long-Term Investment Analysis
APPENDIX A: The Time Value of Money
APPENDIX B: Tables
APPENDIX C: Differential Calculus Techniques in Management
APPENDIX D: Check Answers to Selected End-of-Chapter Exercises

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Managerial Economics: Applications, Strategies and Tactics(Original) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Managerial Economics: Applications, Strategies and Tactics(Original) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Managerial Economics: Applications, Strategies and Tactics(Original) pdf epub mobi txt 電子書 下載 2024


想要找書就要到 小特書站
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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Managerial Economics: Applications, Strategies and Tactics(Original) pdf epub mobi txt 電子書 下載

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