具體描述
說服，往往就在最初的60秒決勝負！
★在說服他人時，總是以「我認為」（in my opinion）開頭，不先介紹事實與資訊的話，對方哪知道你在說什麼？
★能夠錶達齣好的意見或判斷，纔能顯現齣一個人的價值；反之，則對這個人的能力産生懷疑。
★如果用英文錶達不好，應該要思考的是，究竟是英文不夠流利，還是本身用中文思考就有問題？
說服力，是門說話的藝術，除瞭需要具備對事實觀察分析，且要輔以同理心，纔能說到他人心坎裏，讓對方由衷的信任你。如何在60秒內迅速掌握對話重點，並建立屬於自己的觀點，更是一門大學問。
本書集結作者多年的教學經驗，採用實例讓讀者練習外，並以許多小故事增加趣味，並附上中英對照，除瞭學習說服力之外，也同時訓練英文口說，是一本無論在演說、談判甚至是辯論上都不可或缺的祕笈。
★在說服他人時，總是以「我認為」（in my opinion）開頭，不先介紹事實與資訊的話，對方哪知道你在說什麼？
★能夠錶達齣好的意見或判斷，纔能顯現齣一個人的價值；反之，則對這個人的能力産生懷疑。
★如果用英文錶達不好，應該要思考的是，究竟是英文不夠流利，還是本身用中文思考就有問題？
說服力，是門說話的藝術，除瞭需要具備對事實觀察分析，且要輔以同理心，纔能說到他人心坎裏，讓對方由衷的信任你。如何在60秒內迅速掌握對話重點，並建立屬於自己的觀點，更是一門大學問。
本書集結作者多年的教學經驗，採用實例讓讀者練習外，並以許多小故事增加趣味，並附上中英對照，除瞭學習說服力之外，也同時訓練英文口說，是一本無論在演說、談判甚至是辯論上都不可或缺的祕笈。
著者信息
作者簡介
鄭傢捷
美國聖路易大學法律學博士（J.D.）
美國紐約州律師
國立雲林科技大學應用外語係副教授
鄭傢捷
美國聖路易大學法律學博士（J.D.）
美國紐約州律師
國立雲林科技大學應用外語係副教授
圖書目錄
Forewords前言
My motivation to write this book我寫這本書的動機
Chapter one第一章
1.Introduction 1. 本書介紹
a.What will this book teach you? a. 這本書會教你什麼？
b.The relation between abilities required on speech, debate and negotiation b.演說、辯論和談判所需能力之間的關係
2.Training on asking questions and exploring possible answers: 2.提齣問題與尋找答案的訓練：
a.Differences between the educational purposes of high schools and colleges a. 大學教育與高中教育目的的差異
b.To judge a tree from its fruits b. 由果實來判斷樹的好壞
c.Important notes c.重要提醒
d.Questions: d. 問題
3.Training on giving an opinion 3. 提齣意見的訓練
a.The importance of having an opinion a. 意見的重要性
b.How an opinion is formed and challenged b. 意見如何形成與被挑戰
c.Cultural consideration on opinion forming c. 意見形成上的文化考量
Chapter Two第二章
Training on conversation對話的訓練
1.Importance of a conversation 1. 對話的重要性
2.How to make keep a conversation moving 2. 如何使使對話進行
3.Elements of conversation 3. 對話的要件
4.Factors affecting a conversation 4. 影響對話的因素
5.Other notes added for conversation training 5 關於對話訓練的其他要點
Chapter Three 第三章
Speech Training演說訓練
1.Some basic messages for this chapter 1. 關於本章的基本訊息
Formulating Process on Expression錶達形成的過程
2.Purpose of Speech 2.演說的目的
What benefit can be procured from speech training? 從演說訓練中可以獲的什麼樣的好處?
What role can does a the purpose do inof a speech play?
演說的目的扮演什麼角色?
3.Facts and interpretation事實與詮釋
a.Observation in a classroom課堂觀察
b.Observation in a classroom
課堂觀察
4. Delivering a Message
訊息傳遞
5. To gain control at the beginning 在開始時候的掌控
6. How to conquer the fear when giving a public speech? 如何剋服公開演說場閤的恐懼?
7. How to intrigue interest through stories and examples
利用故事還有例子來刺激興趣
8. The benefits of giving a story in at the beginning
在一開始講故事的好處
9. Building up creditability through facts
透過事實建立起可信度
a. Observation in a classroom:
課堂觀察
b. A view in from a class corner of the class 課堂一角
10. Training of beginners對於初學者訓練
11. A note on self-introduction關於自我介紹的一些看法
12. Narration/ Description of facts事實的敘述
13. Further elaboration on the interpretation of facts對於事實解釋部分進一步的闡述
14. The followings are some advice with a few tips based on the past practice from students.
下列事項是依據學生們過去的錶現列齣以下建議
15. Sample Speech and Writing at the Intermediate Level演說和中級寫作示範
16. Summary摘要
17. Impromptu Speech即席演說
18. Observation in a classroom: 18. 課堂觀察
19. The application of the approaches learned from this chapter:本章方法的適用
Chapter four第四章
Debate辯論
1. Why should we learn debate? 我們為什麼要學習辯論
2. Critical Thinking Resulting from Doubt批判性思考源自於懷疑
3. Training of debate辯論的訓練
a. General composition of an argument辯論的結構
A. Difference between a speech and a debate演說與辯論的差異
B. Refutation反駁
C. Evaluating facts with a standard以標準來檢驗事實
D. Cause and effect in a sentence在一個句子中的因果關係
E. Cause and effect in a paragraph段落中的因果關係
F. Issue and a focal point: 爭議點與中心點
G. Examination of an Argument: 對於辯詞的檢驗
H. Finding out the standard that is applied 找齣適用的標準
I. PRACTICE ON THE GMAT ESSAY QUESTIONS GMAT題目練習
J. Method used in reasoning 論理的方法
K. How to form a framework for a debate 如何建立辯論的架構
L. Importance of A Summary and the introduction of IRAC 摘要的重要性以及IRAC介紹
M. Memorandum for argument 辯論備忘錄
N. Preparation and practice on topics for debate 辯論題目的準備與實踐
O. Common Mistakes Made in Writings 寫作上常犯的錯誤
My motivation to write this book我寫這本書的動機
Chapter one第一章
1.Introduction 1. 本書介紹
a.What will this book teach you? a. 這本書會教你什麼？
b.The relation between abilities required on speech, debate and negotiation b.演說、辯論和談判所需能力之間的關係
2.Training on asking questions and exploring possible answers: 2.提齣問題與尋找答案的訓練：
a.Differences between the educational purposes of high schools and colleges a. 大學教育與高中教育目的的差異
b.To judge a tree from its fruits b. 由果實來判斷樹的好壞
c.Important notes c.重要提醒
d.Questions: d. 問題
3.Training on giving an opinion 3. 提齣意見的訓練
a.The importance of having an opinion a. 意見的重要性
b.How an opinion is formed and challenged b. 意見如何形成與被挑戰
c.Cultural consideration on opinion forming c. 意見形成上的文化考量
Chapter Two第二章
Training on conversation對話的訓練
1.Importance of a conversation 1. 對話的重要性
2.How to make keep a conversation moving 2. 如何使使對話進行
3.Elements of conversation 3. 對話的要件
4.Factors affecting a conversation 4. 影響對話的因素
5.Other notes added for conversation training 5 關於對話訓練的其他要點
Chapter Three 第三章
Speech Training演說訓練
1.Some basic messages for this chapter 1. 關於本章的基本訊息
Formulating Process on Expression錶達形成的過程
2.Purpose of Speech 2.演說的目的
What benefit can be procured from speech training? 從演說訓練中可以獲的什麼樣的好處?
What role can does a the purpose do inof a speech play?
演說的目的扮演什麼角色?
3.Facts and interpretation事實與詮釋
a.Observation in a classroom課堂觀察
b.Observation in a classroom
課堂觀察
4. Delivering a Message
訊息傳遞
5. To gain control at the beginning 在開始時候的掌控
6. How to conquer the fear when giving a public speech? 如何剋服公開演說場閤的恐懼?
7. How to intrigue interest through stories and examples
利用故事還有例子來刺激興趣
8. The benefits of giving a story in at the beginning
在一開始講故事的好處
9. Building up creditability through facts
透過事實建立起可信度
a. Observation in a classroom:
課堂觀察
b. A view in from a class corner of the class 課堂一角
10. Training of beginners對於初學者訓練
11. A note on self-introduction關於自我介紹的一些看法
12. Narration/ Description of facts事實的敘述
13. Further elaboration on the interpretation of facts對於事實解釋部分進一步的闡述
14. The followings are some advice with a few tips based on the past practice from students.
下列事項是依據學生們過去的錶現列齣以下建議
15. Sample Speech and Writing at the Intermediate Level演說和中級寫作示範
16. Summary摘要
17. Impromptu Speech即席演說
18. Observation in a classroom: 18. 課堂觀察
19. The application of the approaches learned from this chapter:本章方法的適用
Chapter four第四章
Debate辯論
1. Why should we learn debate? 我們為什麼要學習辯論
2. Critical Thinking Resulting from Doubt批判性思考源自於懷疑
3. Training of debate辯論的訓練
a. General composition of an argument辯論的結構
A. Difference between a speech and a debate演說與辯論的差異
B. Refutation反駁
C. Evaluating facts with a standard以標準來檢驗事實
D. Cause and effect in a sentence在一個句子中的因果關係
E. Cause and effect in a paragraph段落中的因果關係
F. Issue and a focal point: 爭議點與中心點
G. Examination of an Argument: 對於辯詞的檢驗
H. Finding out the standard that is applied 找齣適用的標準
I. PRACTICE ON THE GMAT ESSAY QUESTIONS GMAT題目練習
J. Method used in reasoning 論理的方法
K. How to form a framework for a debate 如何建立辯論的架構
L. Importance of A Summary and the introduction of IRAC 摘要的重要性以及IRAC介紹
M. Memorandum for argument 辯論備忘錄
N. Preparation and practice on topics for debate 辯論題目的準備與實踐
O. Common Mistakes Made in Writings 寫作上常犯的錯誤
圖書序言
序
Forewords
My motivation to write this book Thirty years ago when I was in Saint Louis Law School, one day a good friend of mine asked me one question. “John, what is the difference between students in Saint Louis Law and Harvard Law?” I told him that they were in Harvard because they were more intelligent and studied harder. He said, “Not exactly, they already knew what they would do in the future when they were 12 years old when we only knew how to play baseball.” Ten years later, my friend, by his keen observation and strong persuasive power, became a very famous football agent in the U.S., building his own empire with his empty hands. As an old Chinese saying goes, “ice of three inches thick cannot be made overnight.” If you are weak in your power of persuasion, such weakness probably has lasted a long time and certainly cannot be cured overnight.
My motivation to write this book is simple, to build up the students’ ability on persuasion in speaking, debating, writing and negotiation. I have taught English speech, debate and writing in college and have worked as an international attorney for over ten years. In the past ten years, I have noticed that many students with a high English proficiency, including some from mainland China, can neither talk nor write on topics assigned as those found in ILTS and TOEFL. When I inquired further, I was informed that they had spent time and effort in high school on being trained to read and listen rather than write, not to mention to deliver a speech on certain topics. To my surprise, they have never learned how to write even in their Chinese class either. In many cases, they had great difficulty in giving opinions. Most of them have no problem with their English proficiency. English is a tool helpful in communicating with foreigners and exchanging ideas. They spent plenty of time on learning English to achieve a high English proficiency, but they have never learned how to form their opinions by observing and formulating ideas. In their process of learning, they failed to understand that English is a tool rather than their final goal in the future. As an intellectual, you have to be able to express your own thinking and opinion. Your own opinion is the first step of training in persuasive speech, debate, writing and negotiation. What is more important here is that prior to discussing your own opinion, you have to be trained on providing descriptive facts or information from your observation.
The problem on how to establish an opinion is not limited to college students but encountered by business persons as well. In the past ten years, I worked as an international attorney to help some local companies with their international disputes including overseas litigations, mediations and settlements. In a business world, power on persuasion is important. To persuade others to accept what you say, which is an opinion with a conclusion, you must take a position first. To form an opinion, facts must be carefully observed, clearly described and be further analyzed. This task is the first priority in the management of any business decision, especially in disputes. This process requires a series of logical organization. Logical organization starts from a clear description of facts resulting into a well elaborated opinion subsequent to a logical analysis. Quite unfortunately, many business persons do not have sufficient training in this field. In many occasions where business disputes are involved, people who are in charge of this responsibility cannot give a clear description of relevant facts, not to mention spotting issues with a possible proposed solution. I am not referring only to a junior level regarding customer service, but also to a senior management level on this point. I hope this book can help some students as well as business persons who need help in their writing, speaking and negotiation.
前言
我寫這本書的動機
三十年前，我還在美國聖路易大學法學院讀書的時候，有一天我的一個好朋友問我一個問題，「我們的學生跟哈佛法學院的學生差異在哪裏？」我告訴他哈佛的學生他們比較聰明，也比較用功。他說「不完全是，哈佛的學生當他們12 歲時就知道他們將來要做什麼，而我們12 歲的時候隻知道怎麼打棒球」。十年之後我的朋友，憑著他的敏銳觀察力和說服力，變成美國非常有名的足球經紀人，空手建立瞭他自己的王國。就像中國的成語所說：「冰凍三尺，非一日之寒。」任何問題不是一個晚上造成的。如果你的說服力上是薄弱的，這個問題可能已經存在很久，當然也不可能在一個晚上就解決。
我寫這本書的動機起因很簡單，幫助學生在說話、辯論、還有談判上建立說服的能力。我在大學裏麵教授英文演說、辯論、英文寫作以及從事國際律師業務超過十年的時間。在過去的十年當中，我發現學生們包括一些大陸學生即使有瞭很好的英文能力，也很難針對特定的議題發錶談話或寫作，比方像雅思或是托福的口語或是作文題目。當我進一步詢問的時候，我纔被告知他們在高中時花瞭很多時間在閱讀和聽力訓練，而非寫作，更不用談對於特定的議題進行演說。我甚至很驚訝的發現他們也沒有學過中文作文。事實上，在很多場閤他們跟外國人交談是有很大的睏難，但他們絕大部分英語水平並沒有問題。英文是一項幫助溝通或是交換想法的工具，學生們花瞭很多的時間學習英文甚至達到優異的英文能力，但是他們從來沒有學過如何觀察、整理想法以及形成他們自己的意見。在他們的學習過程中，他們忘記瞭英文隻是一個工具而不是他們未來最後的目標。身為一個知識分子，你必須有你自己的想法和意見，而你自己的想法就是訓練具有說服力的演說辯論和談判的第一步。而更重要的是，在討論你自己個人意見之前，你應該要被訓練的是如何客觀的描述你所觀察到的事實和資訊。
如何形成一個意見？這樣的問題並不限於大學生，也包括瞭一些商務人士。在過去的十年當中我也以國際商務律師的身分，幫助瞭一些當地的公司處理他們國際糾紛，包括訴訟案件、協調與和解。在商業世界，無論任何情況，說服彆人是很重要的工作。要達到說服的目的，意見，其實也就是結論，必須要先建立。要建立一個意見，事實必須小心的觀察以及清楚的陳述，這是處理任何商業糾紛第一件要做的事情。這需要一個邏輯的組織。邏輯的組織就是從清楚的事實描述開始，經過邏輯的分析而形成清楚解釋的意見。很不幸地，許多商務人士在這方麵並沒有足夠的訓練。在許多商業糾紛的場閤，負責處理糾紛的人員常常不能夠對於相關事實清楚的描述，更不用找齣可能的爭議以及提齣可能解決的辦法。在這一點上，我不隻是說客戶服務部門的資淺階層，也包括資深的管理階層。我希望這本書對於寫作、說話以及談判上有所需要的學生以及商務人士，能夠有所幫助。
Forewords
My motivation to write this book Thirty years ago when I was in Saint Louis Law School, one day a good friend of mine asked me one question. “John, what is the difference between students in Saint Louis Law and Harvard Law?” I told him that they were in Harvard because they were more intelligent and studied harder. He said, “Not exactly, they already knew what they would do in the future when they were 12 years old when we only knew how to play baseball.” Ten years later, my friend, by his keen observation and strong persuasive power, became a very famous football agent in the U.S., building his own empire with his empty hands. As an old Chinese saying goes, “ice of three inches thick cannot be made overnight.” If you are weak in your power of persuasion, such weakness probably has lasted a long time and certainly cannot be cured overnight.
My motivation to write this book is simple, to build up the students’ ability on persuasion in speaking, debating, writing and negotiation. I have taught English speech, debate and writing in college and have worked as an international attorney for over ten years. In the past ten years, I have noticed that many students with a high English proficiency, including some from mainland China, can neither talk nor write on topics assigned as those found in ILTS and TOEFL. When I inquired further, I was informed that they had spent time and effort in high school on being trained to read and listen rather than write, not to mention to deliver a speech on certain topics. To my surprise, they have never learned how to write even in their Chinese class either. In many cases, they had great difficulty in giving opinions. Most of them have no problem with their English proficiency. English is a tool helpful in communicating with foreigners and exchanging ideas. They spent plenty of time on learning English to achieve a high English proficiency, but they have never learned how to form their opinions by observing and formulating ideas. In their process of learning, they failed to understand that English is a tool rather than their final goal in the future. As an intellectual, you have to be able to express your own thinking and opinion. Your own opinion is the first step of training in persuasive speech, debate, writing and negotiation. What is more important here is that prior to discussing your own opinion, you have to be trained on providing descriptive facts or information from your observation.
The problem on how to establish an opinion is not limited to college students but encountered by business persons as well. In the past ten years, I worked as an international attorney to help some local companies with their international disputes including overseas litigations, mediations and settlements. In a business world, power on persuasion is important. To persuade others to accept what you say, which is an opinion with a conclusion, you must take a position first. To form an opinion, facts must be carefully observed, clearly described and be further analyzed. This task is the first priority in the management of any business decision, especially in disputes. This process requires a series of logical organization. Logical organization starts from a clear description of facts resulting into a well elaborated opinion subsequent to a logical analysis. Quite unfortunately, many business persons do not have sufficient training in this field. In many occasions where business disputes are involved, people who are in charge of this responsibility cannot give a clear description of relevant facts, not to mention spotting issues with a possible proposed solution. I am not referring only to a junior level regarding customer service, but also to a senior management level on this point. I hope this book can help some students as well as business persons who need help in their writing, speaking and negotiation.
前言
我寫這本書的動機
三十年前，我還在美國聖路易大學法學院讀書的時候，有一天我的一個好朋友問我一個問題，「我們的學生跟哈佛法學院的學生差異在哪裏？」我告訴他哈佛的學生他們比較聰明，也比較用功。他說「不完全是，哈佛的學生當他們12 歲時就知道他們將來要做什麼，而我們12 歲的時候隻知道怎麼打棒球」。十年之後我的朋友，憑著他的敏銳觀察力和說服力，變成美國非常有名的足球經紀人，空手建立瞭他自己的王國。就像中國的成語所說：「冰凍三尺，非一日之寒。」任何問題不是一個晚上造成的。如果你的說服力上是薄弱的，這個問題可能已經存在很久，當然也不可能在一個晚上就解決。
我寫這本書的動機起因很簡單，幫助學生在說話、辯論、還有談判上建立說服的能力。我在大學裏麵教授英文演說、辯論、英文寫作以及從事國際律師業務超過十年的時間。在過去的十年當中，我發現學生們包括一些大陸學生即使有瞭很好的英文能力，也很難針對特定的議題發錶談話或寫作，比方像雅思或是托福的口語或是作文題目。當我進一步詢問的時候，我纔被告知他們在高中時花瞭很多時間在閱讀和聽力訓練，而非寫作，更不用談對於特定的議題進行演說。我甚至很驚訝的發現他們也沒有學過中文作文。事實上，在很多場閤他們跟外國人交談是有很大的睏難，但他們絕大部分英語水平並沒有問題。英文是一項幫助溝通或是交換想法的工具，學生們花瞭很多的時間學習英文甚至達到優異的英文能力，但是他們從來沒有學過如何觀察、整理想法以及形成他們自己的意見。在他們的學習過程中，他們忘記瞭英文隻是一個工具而不是他們未來最後的目標。身為一個知識分子，你必須有你自己的想法和意見，而你自己的想法就是訓練具有說服力的演說辯論和談判的第一步。而更重要的是，在討論你自己個人意見之前，你應該要被訓練的是如何客觀的描述你所觀察到的事實和資訊。
如何形成一個意見？這樣的問題並不限於大學生，也包括瞭一些商務人士。在過去的十年當中我也以國際商務律師的身分，幫助瞭一些當地的公司處理他們國際糾紛，包括訴訟案件、協調與和解。在商業世界，無論任何情況，說服彆人是很重要的工作。要達到說服的目的，意見，其實也就是結論，必須要先建立。要建立一個意見，事實必須小心的觀察以及清楚的陳述，這是處理任何商業糾紛第一件要做的事情。這需要一個邏輯的組織。邏輯的組織就是從清楚的事實描述開始，經過邏輯的分析而形成清楚解釋的意見。很不幸地，許多商務人士在這方麵並沒有足夠的訓練。在許多商業糾紛的場閤，負責處理糾紛的人員常常不能夠對於相關事實清楚的描述，更不用找齣可能的爭議以及提齣可能解決的辦法。在這一點上，我不隻是說客戶服務部門的資淺階層，也包括資深的管理階層。我希望這本書對於寫作、說話以及談判上有所需要的學生以及商務人士，能夠有所幫助。
圖書試讀
(1) What will this book teach you?
Many books are offered in bookstores regarding speeches and negotiations. They talk about techniques and skills gleaned from theories and practices, illustrated with interesting stories on personal experiences in a bargaining process in the market.
People like to listen to stories and no doubt can be benefitted from the experiences shared by the authors. Can these stories and experiences help to build up negotiating skills required in business? To explore further, can these easy and fast learning skills really help those who have no ability in regard to speaking or analytical thinking?
(1) 這本書會教你什麼？
書店裏有許多關於演說跟談判的書籍，他們從許多學說與實驗中取得的技巧，搭配在市場上討價還價當中的個人經驗的有趣故事，喜歡聽故事的人當然可以從作者的經驗中學到很多，但這些故事跟個人經驗能夠幫忙建立在商場上所需要的談判技術嗎？更進一步地探討，這一些簡單與學習快速的方法能夠真正幫助那些不能夠開口說話也無法分析思考的學習者嗎？
If we view a good negotiator as the person who is able either to reach a good deal or to place himself/his team in a better position through communication, then we no doubt can say that a good negotiator should be a good communicator. In fact, a good negotiator should be someone who is more than a communicator.
Many books are offered in bookstores regarding speeches and negotiations. They talk about techniques and skills gleaned from theories and practices, illustrated with interesting stories on personal experiences in a bargaining process in the market.
People like to listen to stories and no doubt can be benefitted from the experiences shared by the authors. Can these stories and experiences help to build up negotiating skills required in business? To explore further, can these easy and fast learning skills really help those who have no ability in regard to speaking or analytical thinking?
(1) 這本書會教你什麼？
書店裏有許多關於演說跟談判的書籍，他們從許多學說與實驗中取得的技巧，搭配在市場上討價還價當中的個人經驗的有趣故事，喜歡聽故事的人當然可以從作者的經驗中學到很多，但這些故事跟個人經驗能夠幫忙建立在商場上所需要的談判技術嗎？更進一步地探討，這一些簡單與學習快速的方法能夠真正幫助那些不能夠開口說話也無法分析思考的學習者嗎？
If we view a good negotiator as the person who is able either to reach a good deal or to place himself/his team in a better position through communication, then we no doubt can say that a good negotiator should be a good communicator. In fact, a good negotiator should be someone who is more than a communicator.
用戶評價
评分
讀完《關鍵60秒：菁英式說服力》，最大的感受就是它提供瞭一套非常實用且極具操作性的溝通框架。我原本以為“60秒”隻是個噱頭，但深入閱讀後纔發現，書中強調的正是如何在極短的時間內抓住對方的注意力，並以精準、有力的信息傳遞核心觀點，從而達成說服的目的。作者並沒有空談理論，而是通過大量的案例分析，細緻地拆解瞭不同場景下的溝通策略。比如，在商業談判中，如何用一個精煉的開場白就建立信任並引導對方進入你預設的軌道；在日常的人際交往中，如何巧妙地提齣請求，讓對方樂於接受；甚至是在麵對質疑和反對時，如何不動聲色地化解危機，將不利局麵轉化為優勢。書中還特彆提到瞭“情緒感染”的重要性，強調瞭非語言溝通的力量，比如眼神、肢體語言和語調的配閤，這些細節往往是決定說服成敗的關鍵。我尤其欣賞書中關於“傾聽”的章節，它並非被動地聽，而是主動地理解對方的需求和痛點，以此為基礎來構建你的說服論點。這種以對方為中心的溝通方式，不僅提高瞭說服的效率，也贏得瞭對方的尊重，建立瞭更長久的關係。這本書就像一個隨身的溝通教練，隨時隨地都能為你提供啓發和指導，讓我在各種場閤都變得更加自信和有影響力。
评分《關鍵60秒：菁英式說服力》這本書，讓我對“說服”這兩個字有瞭全新的認識。它顛覆瞭我以往認為說服就是“能言善辯”的刻闆印象，讓我看到說服的本質在於“影響力”。書中對“影響力”的剖析非常深刻，作者認為，影響力並非天生，而是可以通過係統性的方法來培養和提升的。我特彆贊賞書中對於“權威性”和“互惠性”原則的解讀。它解釋瞭為什麼有時候我們更容易被有經驗的人說服，或者在接受瞭對方的好處後，會傾嚮於答應對方的要求。這些心理學原理在溝通中的應用，讓我能夠更巧妙地設置溝通場景，增加說服的成功率。書中還提到瞭“一緻性”原則，提醒我們一旦錶達瞭某種立場或做齣瞭某種承諾，我們就傾嚮於在後續的行為中與之保持一緻。這讓我意識到，如何在溝通的早期引導對方做齣有利於我方結論的“小承諾”，是多麼重要的一步。這本書不僅僅是理論的堆砌，更是大量實操方法的集閤，比如如何準備一個有效的“電梯演講”，如何在短時間內建立信任，以及如何在麵對壓力時保持冷靜和自信。這些都是我急需提升的技能，而這本書恰好提供瞭最直接的解決方案。
评分《關鍵60秒：菁英式說服力》這本書，與其說是一本“教你說話”的書，不如說是一本“教你如何思考，然後纔能更好地說話”的書。它讓我深刻認識到，真正的說服力並非源於花言巧語，而是建立在深刻的洞察和邏輯清晰的錶達之上。書中對“目標明確”這一點進行瞭反復強調，無論是嚮上匯報、嚮下管理，還是橫嚮協作，都必須在開口之前就清晰地知道自己想要達到什麼目的，以及如何一步步引導對方達成這個目標。讓我印象深刻的是關於“價值傳遞”的論述，作者指齣，人們之所以被說服，是因為他們看到瞭對自己有價值的東西。所以，我們在溝通時，需要將對方的利益、需求和期望放在首位，用他們能夠理解和認同的方式來呈現我們的觀點。書中提供的“SPIN提問法”等技巧，更是極大地提升瞭我在引導對話方麵的能力。它教會我如何通過一係列精心設計的問題，層層深入地挖掘對方的真實想法，從而找到最佳的說服切入點。讀完這本書，我發現自己不再盲目地錶達，而是開始有意識地去分析對話的走嚮，預測對方可能的反應，並提前準備好應對策略。這種“戰略性溝通”的思維模式，讓我受益匪淺，也讓我對未來的每一次重要對話充滿瞭期待。
评分這是一本能夠瞬間點燃你溝通潛能的書。《關鍵60秒：菁英式說服力》給我最大的啓發是，我們在日常溝通中往往花費瞭太多時間在無效的鋪墊和信息的堆砌上，而忽略瞭核心信息的提煉和情感的連接。書中提齣的“金字塔原理”在說服力領域的應用，讓我茅塞頓開。它教我們如何將復雜的信息結構化，以最簡潔、最有力的方式呈現給對方，讓對方在第一時間就能抓住重點。我特彆喜歡書中關於“故事化錶達”的部分，一個引人入勝的故事，往往比枯燥的數據和論點更能打動人心，也更能讓信息長久地留在對方的記憶中。作者分享的許多故事，都極具說服力，同時也教會瞭我如何將自己的觀點融入生動的故事中，讓聽者在不知不覺中被吸引和說服。此外，書中對“同理心”的強調也讓我受益匪淺。它讓我明白，要成功說服一個人，首先要真正理解對方的立場、感受和顧慮，並站在他們的角度去思考問題。這種“感同身受”的姿態，能夠極大地拉近彼此的距離，消除戒備，為接下來的說服奠定良好的基礎。總而言之，這本書為我打開瞭一扇新的溝通大門。
评分讀完《關鍵60秒：菁英式說服力》，我最大的感受就是，它為我提供瞭一個清晰的“溝通地圖”。在過去，我常常在溝通中感到迷失，不知道該說什麼，該怎麼說，或者說瞭之後達不到預期的效果。這本書就像一位經驗豐富的嚮導，為我指明瞭方嚮。書中對“議程設置”的講解讓我印象深刻。它教會我如何主動地掌控談話的節奏，引導對話朝著我期望的方嚮發展，而不是被動地迴應對方。讓我受益匪淺的是關於“證據呈現”的技巧。作者強調，任何說服都離不開事實和證據的支持，但如何呈現這些證據，纔能讓它們更具說服力，書中給齣瞭很多具體的指導，比如如何選擇最能支持你觀點的例子，如何用數據說話，以及如何用對比來突齣你的觀點。我還學到瞭如何識彆和應對“對方的認知偏差”，並利用這些偏差來增強說服力。書中還提到瞭“反饋循環”的重要性，強調瞭在溝通中要時刻關注對方的反應，並根據反饋及時調整自己的溝通策略。總的來說，這本書提供瞭一套非常全麵的說服力係統，從準備到執行，從理論到實踐，都做到瞭麵麵俱到，讓我對未來的溝通充滿瞭信心和期待，覺得自己已經掌握瞭與人有效溝通的“利器”。
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