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说服，往往就在最初的60秒决胜负！

　　★在说服他人时，总是以「我认为」（in my opinion）开头，不先介绍事实与资讯的话，对方哪知道你在说什么？
　　★能够表达出好的意见或判断，才能显现出一个人的价值；反之，则对这个人的能力产生怀疑。
　　★如果用英文表达不好，应该要思考的是，究竟是英文不够流利，还是本身用中文思考就有问题？

　　说服力，是门说话的艺术，除了需要具备对事实观察分析，且要辅以同理心，才能说到他人心坎里，让对方由衷的信任你。如何在60秒内迅速掌握对话重点，并建立属于自己的观点，更是一门大学问。

　　本书集结作者多年的教学经验，採用实例让读者练习外，并以许多小故事增加趣味，并附上中英对照，除了学习说服力之外，也同时训练英文口说，是一本无论在演说、谈判甚至是辩论上都不可或缺的祕笈。
 

作者简介

郑家捷

　　美国圣路易大学法律学博士（J.D.）
　　美国纽约州律师
　　国立云林科技大学应用外语系副教授
 

Forewords前言
My motivation to write this book我写这本书的动机

Chapter one第一章
1.Introduction 1. 本书介绍
a.What will this book teach you? a. 这本书会教你什么？
b.The relation between abilities required on speech, debate and negotiation   b.演说、辩论和谈判所需能力之间的关系

2.Training on asking questions and exploring possible answers: 2.提出问题与寻找答案的训练：
a.Differences between the educational purposes of high schools and colleges a. 大学教育与高中教育目的的差异
b.To judge a tree from its fruits    b. 由果实来判断树的好坏
c.Important notes c.重要提醒
d.Questions: d. 问题
3.Training on giving an opinion 3. 提出意见的训练
a.The importance of having an opinion   a. 意见的重要性
b.How an opinion is formed and challenged   b. 意见如何形成与被挑战
c.Cultural consideration on opinion forming   c. 意见形成上的文化考量

Chapter Two第二章
Training on conversation对话的训练
1.Importance of a conversation   1. 对话的重要性
2.How to make keep a conversation moving   2. 如何使使对话进行
3.Elements of conversation   3. 对话的要件
4.Factors affecting a conversation   4. 影响对话的因素
5.Other notes added for conversation training   5 关于对话训练的其他要点

Chapter Three 第三章
Speech Training演说训练
1.Some basic messages for this chapter 1. 关于本章的基本讯息
Formulating Process on Expression表达形成的过程
2.Purpose of Speech 2.演说的目的
What benefit can be procured from speech training? 从演说训练中可以获的什么样的好处?
What role can does a the purpose do inof a speech play?
演说的目的扮演什么角色?
3.Facts and interpretation事实与诠释
a.Observation in a classroom课堂观察
b.Observation in a classroom
课堂观察
4. Delivering a Message
讯息传递
5. To gain control at the beginning 在开始时候的掌控
6. How to conquer the fear when giving a public speech? 如何克服公开演说场合的恐惧?
7. How to intrigue interest through stories and examples
利用故事还有例子来刺激兴趣
8. The benefits of giving a story in at the beginning
在一开始讲故事的好处
9. Building up creditability through facts
透过事实建立起可信度
a. Observation in a classroom:
课堂观察
b. A view in from a class corner of the class 课堂一角
10. Training of beginners对于初学者训练
11. A note on self-introduction关于自我介绍的一些看法
12. Narration/ Description of facts事实的叙述
13. Further elaboration on the interpretation of facts对于事实解释部分进一步的阐述
14. The followings are some advice with a few tips based on the past practice from students.
下列事项是依据学生们过去的表现列出以下建议
15. Sample Speech and Writing at the Intermediate Level演说和中级写作示范
16. Summary摘要
17. Impromptu Speech即席演说
18. Observation in a classroom: 18. 课堂观察
19. The application of the approaches learned from this chapter:本章方法的适用

Chapter four第四章
Debate辩论
1. Why should we learn debate? 我们为什么要学习辩论
2. Critical Thinking Resulting from Doubt批判性思考源自于怀疑
3. Training of debate辩论的训练
a. General composition of an argument辩论的结构
A. Difference between a speech and a debate演说与辩论的差异
B. Refutation反驳
C. Evaluating facts with a standard以标准来检验事实
D. Cause and effect in a sentence在一个句子中的因果关系
E. Cause and effect in a paragraph段落中的因果关系
F. Issue and a focal point: 争议点与中心点
G. Examination of an Argument: 对于辩词的检验
H. Finding out the standard that is applied 找出适用的标准
I. PRACTICE ON THE GMAT ESSAY QUESTIONS   GMAT题目练习
J. Method used in reasoning 论理的方法
K. How to form a framework for a debate 如何建立辩论的架构
L. Importance of A Summary and the introduction of IRAC 摘要的重要性以及IRAC介绍
M. Memorandum for argument 辩论备忘录
N. Preparation and practice on topics for debate 辩论题目的准备与实践
O. Common Mistakes Made in Writings 写作上常犯的错误

(1) What will this book teach you?
 
Many books are offered in bookstores regarding speeches and negotiations. They talk about techniques and skills gleaned from theories and practices, illustrated with interesting stories on personal experiences in a bargaining process in the market.
 
People like to listen to stories and no doubt can be benefitted from the experiences shared by the authors. Can these stories and experiences help to build up negotiating skills required in business? To explore further, can these easy and fast learning skills really help those who have no ability in regard to speaking or analytical thinking?
 
(1) 这本书会教你什么？
 
书店里有许多关于演说跟谈判的书籍，他们从许多学说与实验中取得的技巧，搭配在市场上讨价还价当中的个人经验的有趣故事，喜欢听故事的人当然可以从作者的经验中学到很多，但这些故事跟个人经验能够帮忙建立在商场上所需要的谈判技术吗？更进一步地探讨，这一些简单与学习快速的方法能够真正帮助那些不能够开口说话也无法分析思考的学习者吗？
 
If we view a good negotiator as the person who is able either to reach a good deal or to place himself/his team in a better position through communication, then we no doubt can say that a good negotiator should be a good communicator. In fact, a good negotiator should be someone who is more than a communicator.

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