Strategic Marketing(10版) pdf epub mobi txt 電子書 下載 2024

圖書介紹


Strategic Marketing(10版)

簡體網頁||繁體網頁
作者
出版者 齣版社:華泰文化 訂閱齣版社新書快訊 新功能介紹
翻譯者
出版日期 齣版日期:2012/11/01
語言 語言:英文



點擊這裡下載
    


想要找書就要到 小特書站
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-30

類似圖書 點擊查看全場最低價

圖書描述

  Strategic Marketing 10/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

作者簡介

David Cravens

  現職:Texas Christian University

Nigel Piercy

  現職:Warwick University

著者信息

Strategic Marketing(10版) pdf epub mobi txt 電子書 下載

圖書目錄

PART I: THE FOUNDER
Ch 1 The Global Entrepreneurial Revolution for a Flatter World
Ch 2 The Entrepreneurial Mind: Crafting a Personal Entrepreneurial Strategy

PART II: THE OPPORTUNITY
Ch 3 The Entrepreneurial Process
Ch 4 Clean Commerce is an Opportunity Sea Change
Ch 5 The Opportunity: Creating, Shaping, Recognizing, Seizing
Ch 6 Screening Venture Opportunities
Ch 7 Opportunities for Social Entrepreneurship
Ch 8 The Business Plan

PART III: THE FOUNDER AND TEAM
Ch 9 The Entrepreneurial Leader and the Team
Ch10 Ethical Decision Making and the Entrepreneur

PART IV: FINANCING ENTREPRENEURIAL VENTURES
Ch11 Resource Requirements
Ch12 Franchising
Ch13 Entrepreneurial Finance
Ch14 Obtaining Venture and Growth Capital
Ch15 The Deal: Valuation, Structure, and Negotiation
Ch16 Obtaining Debt Capital

PART V: START-UP AND BEYOND
Ch17 Leading Rapid Growth, Crises, and Recovery
Ch18 The Family as Entrepreneur
Ch19 The Harvest and Beyond

圖書序言

圖書試讀

None

Strategic Marketing(10版) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024


Strategic Marketing(10版) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Strategic Marketing(10版) pdf epub mobi txt 電子書 下載 2024




想要找書就要到 小特書站
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

類似圖書 點擊查看全場最低價

Strategic Marketing(10版) pdf epub mobi txt 電子書 下載


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 ttbooks.qciss.net All Rights Reserved. 小特書站 版權所有