Tourism：The Business of Hospitality and Travel (GE)(6版) pdf epub mobi txt 電子書下載 2024

圖書介紹

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出版者齣版社：華泰文化訂閱齣版社新書快訊新功能介紹

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出版日期齣版日期：2017/11/01

語言語言：英文

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發表於2024-12-22

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圖書描述

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e , the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

著者信息

作者簡介

Roy A. Cook

　　現職：Fort Lewis College

Cathy H.C. Hsu

　　現職：The Hong Kong Polytechnic University

Lorraine L. Taylor

　　現職：Fort Lewis College

Tourism：The Business of Hospitality and Travel (GE)(6版) pdf epub mobi txt 電子書下載

圖書目錄

PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS
Ch 1 Introducing the World's Largest Industry, Tourism
Ch 2 Marketing to the Traveling Public
Ch 3 Delivering Quality Tourism Services
Ch 4 Bringing Travelers and Tourism Service Suppliers Together
Ch 5 Capturing Technology’s Competitive Advantages

PART II: TOURISM SERVICE SUPPLIERS
Ch 6 Transportation
Ch 7 Accommodations
Ch 8 Food and Beverage
Ch 9 Attractions and Entertainment
Ch10 Destinations

PART III: THE TOURISM ENVIRONMENT
Ch11 Economic and Political Impacts of Tourism
Ch12 Environmental and Social/Cultural Impacts of Tourism
Ch13 Sustaining Tourism's Benefits
Ch14 The Future of Tourism