Tourism：The Business of Hospitality and Travel (GE)(6版) pdf epub mobi txt 电子书下载 2025

图书介绍

☆☆☆☆☆
简体网页||繁体网页

著者

出版者出版社：华泰文化订阅出版社新书快讯新功能介绍

翻译者

出版日期出版日期：2017/11/01

语言语言：英文

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找书就要到小特书站

ttbooks.qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2025-02-01

类似图书点击查看全场最低价

图书描述

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e , the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

著者信息

作者简介

Roy A. Cook

　　现职：Fort Lewis College

Cathy H.C. Hsu

　　现职：The Hong Kong Polytechnic University

Lorraine L. Taylor

　　现职：Fort Lewis College

Tourism：The Business of Hospitality and Travel (GE)(6版) pdf epub mobi txt 电子书下载

图书目录

PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS
Ch 1 Introducing the World's Largest Industry, Tourism
Ch 2 Marketing to the Traveling Public
Ch 3 Delivering Quality Tourism Services
Ch 4 Bringing Travelers and Tourism Service Suppliers Together
Ch 5 Capturing Technology’s Competitive Advantages

PART II: TOURISM SERVICE SUPPLIERS
Ch 6 Transportation
Ch 7 Accommodations
Ch 8 Food and Beverage
Ch 9 Attractions and Entertainment
Ch10 Destinations

PART III: THE TOURISM ENVIRONMENT
Ch11 Economic and Political Impacts of Tourism
Ch12 Environmental and Social/Cultural Impacts of Tourism
Ch13 Sustaining Tourism's Benefits
Ch14 The Future of Tourism