Managerial Economics and Business Strategy(9版) pdf epub mobi txt 電子書下載 2025

圖書介紹

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出版者齣版社：華泰文化訂閱齣版社新書快訊新功能介紹

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出版日期齣版日期：2017/06/02

語言語言：英文

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發表於2025-02-12

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圖書描述

This book begins by teaching managers the practical utility of basic economic tools. Adopters and reviewers also praise the book for its real-world examples and because it includes modern topic not contained in any other single managerial economics textbook. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.

　　This 9 edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. The basic structure of the textbook is unchanged to ensure an smooth transition to this edition.

著者信息

作者簡介

Michael Baye

　　現職：Indiana Universuty

Jeff Prince

　　現職：Indiana Universuty

Managerial Economics and Business Strategy(9版) pdf epub mobi txt 電子書下載

圖書目錄

Ch 1 The Fundamentals of Managerial Economics
Ch 2 Market Forces: Demand and Supply
Ch 3 Quantitative Demand Analysis
Ch 4 The Theory of Individual Behavior
Ch 5 The Production Process and Costs
Ch 6 The Organization of the Firm
Ch 7 The Nature of Industry
Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Ch 9 Basic Oligopoly Models
Ch10 Game Theory: Inside Oligopoly
Ch11 Pricing Strategies for Firms with Market Power
Ch12 The Economics of Information
Ch13 Advanced Topics in Business Strategy
Ch14 A Manager's Guide to Government in the Marketplace
Case Study Time Warne Cable