Essentials of Marketing:A Marketing Strategy Planning Approach(16版) pdf epub mobi txt 電子書 下載 2024

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Essentials of Marketing:A Marketing Strategy Planning Approach(16版)

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出版者 齣版社:華泰文化 訂閱齣版社新書快訊 新功能介紹
翻譯者
出版日期 齣版日期:2018/05/21
語言 語言:英文



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發表於2024-11-14

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圖書描述

1.Prepares students for success by teaching skills through examples, explanations, frameworks, models, cases, and practical “how-to” techniques geared toward increasing analytical abilities.

  2.Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, updated and brand new cases, and completely updated instructor supplements.

著者信息

作者簡介

William Perreault


  現職:University of North Carolina

Joseph P. Cannon

  現職:Colorado State University

E. Jerome McCarthy

  現職:Michigan State University
Essentials of Marketing:A Marketing Strategy Planning Approach(16版) pdf epub mobi txt 電子書 下載

圖書目錄

Ch 1 Marketing's Value to Consumers, Firms, and Society
Ch 2 Marketing Strategy Planning
Ch 3 Evaluating Opportunities in the Changing Marketing Environment
Ch 4 Focusing Marketing Strategy with Segmentation and Positioning
Ch 5 Final Consumers and Their Buying Behavior
Ch 6 Business and Organizational Customers and Their Buying Behavior
Ch 7 Improving Decisions with Marketing Information
Ch 8 Elements of Product Planning for Goods and Services
Ch 9 Product Management and New-Product Development
Ch10 Place and Development of Channel Systems
Ch11 Distribution Customer Service and Logistics
Ch12 Retailers, Wholesalers, and Their Strategy Planning
Ch13 Promotion-Introduction to Integrated Marketing Communications
Ch14 Personal Selling and Customer Service
Ch15 Advertising and Sales Promotion
Ch16 Publicity: Promotion Using Earned Media, Owned Media, and Social Media
Ch17 Pricing Objectives and Policies
Ch18 Price Setting in the Business World
Ch19 Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

圖書序言

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Essentials of Marketing:A Marketing Strategy Planning Approach(16版) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024


Essentials of Marketing:A Marketing Strategy Planning Approach(16版) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Essentials of Marketing:A Marketing Strategy Planning Approach(16版) pdf epub mobi txt 電子書 下載 2024




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立刻按 ctrl+D收藏本頁
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