Essentials of Marketing:A Marketing Strategy Planning Approach(16版) pdf epub mobi txt 電子書 下載 2024
圖書介紹
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作者
出版者 齣版社:華泰文化 訂閱齣版社新書快訊 新功能介紹
翻譯者
出版日期 齣版日期:2018/05/21
語言 語言:英文
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發表於2024-11-28
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圖書描述
1.Prepares students for success by teaching skills through examples, explanations, frameworks, models, cases, and practical “how-to” techniques geared toward increasing analytical abilities.
2.Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, updated and brand new cases, and completely updated instructor supplements.
著者信息
作者簡介
William Perreault
現職:University of North Carolina
Joseph P. Cannon
現職:Colorado State University
E. Jerome McCarthy
現職:Michigan State University
Essentials of Marketing:A Marketing Strategy Planning Approach(16版) pdf epub mobi txt 電子書 下載
圖書目錄
Ch 1 Marketing's Value to Consumers, Firms, and Society
Ch 2 Marketing Strategy Planning
Ch 3 Evaluating Opportunities in the Changing Marketing Environment
Ch 4 Focusing Marketing Strategy with Segmentation and Positioning
Ch 5 Final Consumers and Their Buying Behavior
Ch 6 Business and Organizational Customers and Their Buying Behavior
Ch 7 Improving Decisions with Marketing Information
Ch 8 Elements of Product Planning for Goods and Services
Ch 9 Product Management and New-Product Development
Ch10 Place and Development of Channel Systems
Ch11 Distribution Customer Service and Logistics
Ch12 Retailers, Wholesalers, and Their Strategy Planning
Ch13 Promotion-Introduction to Integrated Marketing Communications
Ch14 Personal Selling and Customer Service
Ch15 Advertising and Sales Promotion
Ch16 Publicity: Promotion Using Earned Media, Owned Media, and Social Media
Ch17 Pricing Objectives and Policies
Ch18 Price Setting in the Business World
Ch19 Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
圖書序言
圖書試讀
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Essentials of Marketing:A Marketing Strategy Planning Approach(16版) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024
Essentials of Marketing:A Marketing Strategy Planning Approach(16版) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024
Essentials of Marketing:A Marketing Strategy Planning Approach(16版) pdf epub mobi txt 電子書 下載 2024
用戶評價
類似圖書 點擊查看全場最低價
Essentials of Marketing:A Marketing Strategy Planning Approach(16版) pdf epub mobi txt 電子書 下載