小特书站

 小特书站 logo

Essentials of Marketing:A Marketing Strategy Planning Approach（16版） pdf epub mobi txt 电子书 下载 2024

图书介绍

Essentials of Marketing:A Marketing Strategy Planning Approach（16版）
☆☆☆☆☆
简体网页||繁体网页
著者
出版者 出版社：华泰文化 订阅出版社新书快讯 新功能介绍
翻译者
出版日期 出版日期：2018/05/21
语言 语言：英文

下载链接在页面底部


点击这里下载
    
linkedin mastodon messenger pinterest reddit telegram viber vkontakte whatsapp 複製鏈接
想要找书就要到 小特书站
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-12-01

类似图书 点击查看全场最低价

图书描述

1.Prepares students for success by teaching skills through examples, explanations, frameworks, models, cases, and practical “how-to” techniques geared toward increasing analytical abilities.

　　2.Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, updated and brand new cases, and completely updated instructor supplements.

著者信息

作者简介

William Perreault

　　现职：University of North Carolina

Joseph P. Cannon

　　现职：Colorado State University

E. Jerome McCarthy

　　现职：Michigan State University
Essentials of Marketing:A Marketing Strategy Planning Approach（16版） pdf epub mobi txt 电子书 下载

图书目录

Ch 1 Marketing's Value to Consumers, Firms, and Society
Ch 2 Marketing Strategy Planning
Ch 3 Evaluating Opportunities in the Changing Marketing Environment
Ch 4 Focusing Marketing Strategy with Segmentation and Positioning
Ch 5 Final Consumers and Their Buying Behavior
Ch 6 Business and Organizational Customers and Their Buying Behavior
Ch 7 Improving Decisions with Marketing Information
Ch 8 Elements of Product Planning for Goods and Services
Ch 9 Product Management and New-Product Development
Ch10 Place and Development of Channel Systems
Ch11 Distribution Customer Service and Logistics
Ch12 Retailers, Wholesalers, and Their Strategy Planning
Ch13 Promotion-Introduction to Integrated Marketing Communications
Ch14 Personal Selling and Customer Service
Ch15 Advertising and Sales Promotion
Ch16 Publicity: Promotion Using Earned Media, Owned Media, and Social Media
Ch17 Pricing Objectives and Policies
Ch18 Price Setting in the Business World
Ch19 Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

图书序言

图书试读

None

Essentials of Marketing:A Marketing Strategy Planning Approach（16版） epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Essentials of Marketing:A Marketing Strategy Planning Approach（16版） epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Essentials of Marketing:A Marketing Strategy Planning Approach（16版） pdf epub mobi txt 电子书 下载 2024


想要找书就要到 小特书站
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

用户评价

类似图书 点击查看全场最低价

Essentials of Marketing:A Marketing Strategy Planning Approach（16版） pdf epub mobi txt 电子书 下载

分享链接

linkedin mastodon messenger pinterest reddit telegram viber vkontakte whatsapp 复制链接


相关图书



服务条款
联系我们
关于我们
隐私政策

本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等

友情链接

中国国家图书馆
国立台湾图书馆
美国国会图书馆
开放图书馆 openlibrary.org

© 2024 ttbooks.qciss.net All Rights Reserved. 小特书站 版权所有