Marketing pdf epub mobi txt 電子書 下載 2024

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Marketing

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作者
出版者 齣版社:新陸書局 訂閱齣版社新書快訊 新功能介紹
翻譯者
出版日期 齣版日期:2009/06/01
語言 語言:英文



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圖書描述

  Publisher: Pearson Higher Education
  Copyright: 2010
  Format: Paper; 290 pp

  Description
  Undergraduate Principles of Marketing textbook
  A unique marketing text based on student feedback.

  Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need.

  Michael Levens

著者信息

Marketing pdf epub mobi txt 電子書 下載

圖書目錄

Section I: Explaining
Chapter 1 – The Meaning of Marketing
Chapter 2 – The Market in Marketing
Chapter 3 – Marketing in an Organization
Chapter 4 – A Broader Perspective on Marketing

Section II: Creating
Chapter 5 – Value for Customers
Chapter 6 – A Perspective on Behavior
Chapter 7 – Consumer Insights
Chapter 8 – The Brand

Section III: Strategizing
Chapter 9 – The Segment, Target and Position
Chapter 10 – The Marketing Plan

Section IV: Managing
Chapter 11 – Product and Service Strategies
Chapter 12 – Pricing Strategies
Chapter 13 – Supply Chain and Distribution Strategies
Chapter 14 – Consumer Influence Strategies
Chapter 15 – Personal Selling Strategies

Section V: Integrating
Chapter 16 – The Media Mix
Chapter 17 – The Marketing Mix

圖書序言

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Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024


Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Marketing pdf epub mobi txt 電子書 下載 2024




想要找書就要到 小特書站
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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