具體描述
O'Brien's Introduction to Information Systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text's focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making.
The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
著者信息
作者簡介
George M. Marakas
現職：
KU School of Business
University of Kansas
James A. O'Brien
現職：
College of Business Administration
Northern Arizona University
圖書目錄
PART I: FOUNDATION CONCEPTS
Ch 1 Foundations of Information Systems in Business
Ch 2 Competing with Information Technology
PART II: INFORMATION TECHNOLOGIES
Ch 3 Computer Hardware
Ch 4 Computer Software
Ch 5 Data Resource Management
Ch 6 Telecommunications and Networks
PART III: E-BUSINESS APPLICATIONS
Ch 7 e-Business Systems
Ch 8 Business Across the Enterprise
Ch 9 e-Commerce Systems
Ch10 Supporting Decision Making
PART IV: DEVELOPMENT PROCESSES
Ch11 Business/IT Strategies for Development
Ch12 Implementing Business/IT Solutions
PART V: MANAGEMENT CHALLENGES
Ch13 Security and Ethical Challenges
Ch14 Enterprise and Global Management of Information Technology
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