具体描述
This book strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
著者信息
作者简介
Jay B. Barney
现职:University of Utah
William S. Hesterly
现职:University of Utah
Jay B. Barney
现职:University of Utah
William S. Hesterly
现职:University of Utah
图书目录
PART I: THE TOOLS OF STRATEGIC ANALYSIS
Ch 1 What Is Strategy and the Strategic Management Process?
Ch 2 Evaluating a Firm’s External Environment
Ch 3 Evaluating a Firm’s Internal Capabilities
PART II: BUSINESS-LEVEL STRATEGIES
Ch 4 Cost Leadership
Ch 5 Product Differentiation
Ch 6 Flexibility and Real Options
Ch 7 Collusion
PART III: CORPORATE STRATEGIES
Ch 8 Vertical Integration
Ch 9 Corporate Diversification
Ch10 Organizing to Implement Corporate Diversification
Ch11 Strategic Alliances
Ch12 Mergers and Acquisitions
Ch 1 What Is Strategy and the Strategic Management Process?
Ch 2 Evaluating a Firm’s External Environment
Ch 3 Evaluating a Firm’s Internal Capabilities
PART II: BUSINESS-LEVEL STRATEGIES
Ch 4 Cost Leadership
Ch 5 Product Differentiation
Ch 6 Flexibility and Real Options
Ch 7 Collusion
PART III: CORPORATE STRATEGIES
Ch 8 Vertical Integration
Ch 9 Corporate Diversification
Ch10 Organizing to Implement Corporate Diversification
Ch11 Strategic Alliances
Ch12 Mergers and Acquisitions
图书序言
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