具体描述
Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
著者信息
作者简介
Christopher A. Bartlett
现职：Harvard Business School
Paul W. Beamish
现职：Ivey Business School
The University of Western Ontario
图书目录
PART I: THE STRATEGIC IMPERATIVES
Ch 1 Expanding Abroad: Motivations, Means, and Mentalities
Ch 2 Understanding the International Context: Responding to Conflicting Environmental Forces
Ch 3 Developing Transnational Strategies: Building Layers of Competitive Advantage
PART II: THE ORGANIZATIONAL CHALLENGE
Ch 4 Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility
Ch 5 Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management
Ch 6 Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries
PART III: THE MANAGERIAL IMPLICATION
Ch 7 Implementing the Strategy: Building Multidimensional Capabilities
Ch 8 The Future of the Transnational: An Evolving Global Role
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