策略管理(5版) pdf epub mobi txt 电子书 下载 2025

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☆☆☆☆☆

图书标签:

• 策略管理
• 战略管理
• 竞争优势
• 企业战略
• 战略分析
• 战略规划
• 管理学
• 商业战略
• 第五版
• 霍洛维茨

　　本书主要从程序的角度，呈现策略管理相关的理论与观念，读者可以透过适切的架构，按部就班进行策略问题的思索。

本书特色

　　一、架构清楚，容易掌握和运用。
　　二、丰富的个案和范例，理论和实务贴近。
　　三、具有可读性与亲近性，理论不再枯燥。
　　四、搭配众多照片，有助于读者理解。
　　五、页侧重点标示，一目了然。
　　六、双色印刷，阅读愉快舒适。

好的，以下是为您撰写的图书简介，旨在提供一个关于企业战略管理领域的深度概述，但不包含《策略管理（第5版）》的具体内容。 --- 战略的重塑与远见：企业在不确定性中开辟未来之路 书籍简介 在当今这个技术迭代加速、市场边界日益模糊、全球化进程充满波动的时代，企业生存与发展的核心挑战不再仅仅是效率的提升，而是战略的前瞻性与适应性。本书旨在为管理者、决策者以及有志于构建卓越组织的专业人士，提供一套系统化、批判性且极具操作性的战略思维框架。我们深入探讨了战略管理从理论构建到实践落地的全过程，聚焦于如何在瞬息万变的外部环境中，精准识别机遇与威胁，并以此为基础重塑企业的核心竞争力。 第一部分：战略思维的基石——洞察与诊断 成功的战略始于深刻的自我认知和对外部环境的全面扫描。本部分将引领读者穿越纷繁复杂的数据迷雾，锚定影响企业命运的关键要素。 1. 外部环境的深度剖析：宏观趋势与行业演变 我们首先关注宏观环境的力量，探讨地缘政治、技术变革（如人工智能、生物技术、能源转型）以及社会文化变迁如何共同塑造商业格局。重点分析了PESTEL分析框架的深化应用，强调如何将看似分散的外部信息转化为可操作的战略信号。随后，进入行业结构分析，超越传统的波特五力模型，引入对生态系统竞争、平台化商业模式以及价值网络重构的研究。读者将学习如何评估一个行业的吸引力，识别价值链中的关键节点，并判断自身在价值网络中的战略地位。 2. 内部能力的清点与评估：核心资源与动态能力 企业内部的资源和能力是构建持久竞争优势的源泉。本书详细阐述了资源基础观（RBV）的现代诠释，区分了有形资产与无形资产（如品牌声誉、知识产权、组织文化）的战略价值。关键在于识别那些“VRIO”（有价值、稀缺、难以模仿、有组织支持）的资源。更进一步，我们探讨了“动态能力”的概念——企业识别、整合和重构内部及外部资源以应对快速变化环境的能力。这要求管理者必须具备战略敏锐性、整合能力和变革学习能力，而不仅仅是静态资源的堆砌。 3. 战略诊断与定位：差距分析与目标设定 在完成外部扫描和内部评估后，本部分的核心任务是将洞察转化为清晰的战略方向。我们将指导读者进行关键的差距分析，明确当前状态与理想愿景之间的距离。本书强调了“差异化”的本质——不仅是在产品层面，更是在价值主张、客户体验和运营模式上的独特立足点。战略目标的设定必须遵循SMART原则，并与企业使命和愿景紧密对齐，确保每一步行动都有明确的价值导向。 第二部分：战略的选择与构建——增长、竞争与协同 战略管理的精髓在于“选择”——选择进入哪个市场、采取何种竞争方式、以及如何配置资源以实现超额回报。 1. 竞争战略的现代演绎：超越成本与差异化 本书对经典的竞争战略进行了现代性的再审视。我们探讨了在“红海”市场中实现超越性绩效的路径，强调了“聚焦战略”在细分市场中的威力。特别关注了“价值创新”的思想，即如何在不牺牲成本效益的前提下，为客户创造颠覆性的价值，从而开辟新的市场空间。这要求企业打破传统的成本-价值权衡，探索实现“低成本与高差异化”的协同路径。 2. 企业成长战略的多元路径：内生、外延与合作 企业成长并非只有一条道路。我们系统分析了主要的成长战略： 有机增长（内生）： 如何通过现有业务的深度挖掘（市场渗透、产品开发）或新市场的探索（市场开发、多元化）来实现持续扩张。 非有机增长（外延）： 兼并与收购（M&A）的战略逻辑、尽职调查的关键陷阱，以及整合的挑战。 战略联盟与合作： 在知识密集型和资本密集型行业中，如何通过合资、技术许可或伙伴关系来共享风险、获取关键能力，并构建更强大的行业影响力。 3. 跨国经营与全球化战略 对于寻求国际扩张的企业，本书深入剖析了进入全球市场的多重考虑。分析了不同进入模式（出口、许可、合资、绿地投资）的利弊，并着重探讨了“全球整合”与“本地适应”之间的战略张力。如何平衡全球效率（标准化）和本地响应度（定制化）是跨国企业战略设计的核心议题。 第三部分：战略的执行、评估与变革——将蓝图变为现实 伟大的战略若无有效的执行，不过是纸上谈兵。本部分聚焦于战略实施的组织、文化和控制机制。 1. 组织结构与战略的匹配 战略决定结构，结构限制战略。本书探讨了从职能式、事业部制到矩阵式、网络化组织的演进，分析了每种结构在支持不同战略类型时的优劣。更重要的是，强调了“组织设计”的灵活性——如何通过跨部门协作机制、信息流和决策权分配，来确保战略意图能够高效传达到执行层面。 2. 战略控制与绩效衡量体系 有效的战略控制是确保企业不偏离既定航向的关键。除了传统的财务指标外，本书重点介绍了平衡计分卡（BSC）等现代管理工具的应用。我们强调了非财务绩效指标（如客户满意度、创新效率、员工敬业度）在战略评估中的核心地位，以及如何构建一个清晰的战略地图来可视化因果关系。 3. 战略变革与创新管理 在持续变化的环境中，战略管理本身必须是一个迭代和学习的过程。本部分探讨了组织变革的阻力来源与应对策略，特别是如何培育一种支持实验、容忍失败、并能快速学习的创新文化。我们研究了“破坏性创新”的识别与应对，以及企业如何通过内部创业（Intrapreneurship）来确保自身的长期生存能力，避免陷入“创新者的窘境”。 结语：面向未来的战略领导力 本书的最终目标是培养具备战略洞察力的领导者。真正的战略领导力不仅在于制定高明的计划，更在于构建一个能够持续学习、适应和进化的组织体系。它要求决策者具备远见卓识，敢于做出艰难的权衡，并在不确定性中保持清晰的焦点，引领企业穿越迷雾，实现可持续的卓越绩效。本书为读者提供了在复杂商业生态中，从思考者到实干家的全面战略能力塑造路径。

作者简介

林建煌

　　现职：中央大学企业管理学系所特聘教授

　　学历：国立政治大学企业管理博士

　　经历：
　　■ 国立中央大学企管系主任兼企研所所长
　　■ 中国西南交大管理学院顾问教授
　　■ 中国复旦大学管理学院客座教授
　　■ 教育部企业管理科系及行销流通科系评鑑委员
　　■ 全友电脑股份有限公司OAM部门高级企划专员
　　■ 兰懋化妆品股份有限公司企划部企划经理

　　研究领域与专长：
　　行销管理、消费者行为、决策分析、策略管理

第一篇 策略管理的基础
第1章 绪论

第二篇 策略目标
第2章 关系人与价值
第3章 使命、愿景与目标

第三篇 内外部分析
第4章 总体环境分析
第5章 个体环境分析
第6章 资源与能耐的分析

第四篇 策略布局
第7章 竞争领域与策略布局
第8章 单一竞争领域的布局
第9章 整合策略与策略联盟
第10章 多角化策略、重整策略与外包策略
第11章 全球策略布局

第五篇 策略执行
第12章 策略执行与组织变革、人力资源，和企业文化
第13章 策略执行与组织结构

第六篇 策略控制
第14章 策略控制

评分☆☆☆☆☆

老實說，拿到《策略管理（5版）》這本書，我一開始並沒抱太大期望，畢竟市面上策略管理的書真的不少，很多都流於理論，離實際操作有點距離。但翻開第一頁，我就被作者的文字吸引住了。他用非常生動、接地氣的方式，把原本聽起來很學術的策略概念，講得淺顯易懂，而且很多都緊扣著台灣企業的實際情況。 書中最大的亮點之一，絕對是它豐富的本土案例。作者沒有避開我們熟悉的產業，而是深入探討了台灣許多知名企業，像是超商、電子製造、或是我們每天都在用的通訊服務。他分析這些公司是如何在激烈的市場競爭中找到自己的定位，如何做出差異化，又如何應對產業快速變遷的挑戰。這對我這個在中小企業工作的人來說，是非常寶貴的參考。 更讓我驚喜的是，這本書並沒有停留在「規劃」層面，而是非常重視「執行」。作者花了很大的篇幅探討，一個再好的策略，如果沒有好的組織配合，那就是空談。他探討了企業文化、領導力、以及如何建立一個能夠快速反應的團隊，這些都是台灣企業在轉型過程中經常面臨的瓶頸。書中提供的建議，都非常具體，有操作性。 另外，作者對於新興議題，像是數位轉型、全球供應鏈的重塑、以及永續發展的重視，都有深入的探討，並且將其與策略管理結合，提供了一個前瞻性的視角。這讓我在思考公司未來發展方向時，能夠有更宏觀的判斷。這本The book provides an exceptionally comprehensive and practical exploration of strategic management, meticulously tailored to the unique landscape of the Taiwanese business environment. The author’s remarkable ability to distill complex theoretical concepts into clear, actionable insights, enriched by a wealth of relevant local case studies, makes this an indispensable guide. The book systematically covers the entire spectrum of strategic management, from initial situational analysis and the formulation of strategic objectives to the intricate processes of implementation, evaluation, and adaptation. A key strength of this edition is its profound engagement with the Taiwanese economic and cultural milieu. The extensive use of case studies featuring diverse Taiwanese companies—spanning sectors such as high-tech manufacturing, consumer goods, financial services, and emerging industries—provides readers with concrete illustrations of strategic principles in action. These examples effectively demonstrate how local firms navigate competitive pressures, seize emergent opportunities, and cultivate enduring competitive advantages. The author places a strong emphasis on the critical importance of strategic execution, offering practical advice on how to align organizational structure, foster a conducive corporate culture, and develop effective leadership for successful strategy implementation. This focus is particularly pertinent for Taiwanese businesses aiming to translate strategic plans into tangible results. The book’s discussion on innovation, digital transformation, and the growing imperative of sustainability is highly relevant to Taiwan's dynamic and forward-looking economy, equipping readers with the foresight to anticipate and respond to evolving market trends. The lucid writing style, logical organization, and insightful analyses collectively make this a highly recommended read for business leaders, strategists, and students seeking to excel in the competitive Taiwanese market and beyond.

评分☆☆☆☆☆

作為一個在台灣商業環境中打滾多年的工作者，我一直覺得「策略管理」這個概念，聽起來很遙遠，像是大企業CEO才需要思考的東西。但這本《策略管理（5版）》徹底改變了我的看法。作者的寫作風格非常引人入勝，他用許多我們熟悉的台灣企業案例，把那些看似高深的策略理論，變得生動、具體，而且非常實用。 書中對於產業分析、競爭策略、以及企業成長的探討，都充滿了對台灣本土市場的深刻理解。他並沒有照搬國外的模式，而是分析了台灣企業如何在有限的資源下，透過獨特的創新、精準的市場定位，或是卓越的服務，建立起自己的競爭優勢。像是書中關於台灣中小企業如何透過「利基市場」策略，在全球市場中闖出名號的分析，就讓我非常有共鳴。 更讓我欣賞的是，這本書非常強調「執行力」。作者深入探討了組織文化、領導力、以及變革管理在策略執行過程中的重要性。他提出的許多關於如何建立有效的管理機制、如何提升員工的策略意識的建議，都非常具有操作性。對於我這種在中小型企業工作的人來說，這本書提供的實戰建議，簡直是及時雨。 此外，作者對於數位轉型、永續經營等新興趨勢的關注，也讓這本書的內容保持了高度的時效性。他將這些趨勢與策略管理結合，提供了一個非常前瞻性的視角，讓我能夠更好地思考公司的未來發展。這本The book offers a deeply insightful and practical exploration of strategic management, specifically tailored to the nuanced realities of the Taiwanese business landscape. The author's exceptional ability to synthesize complex theoretical frameworks into clear, actionable strategies, supported by a rich tapestry of local case studies, makes this an indispensable resource. The book systematically addresses all critical facets of strategic management, from in-depth environmental scanning and competitive analysis to the strategic formulation, rigorous implementation, and continuous evaluation of strategic initiatives. A significant strength of this edition lies in its profound immersion in the Taiwanese economic and cultural context. The extensive use of case studies featuring a diverse array of Taiwanese companies—spanning high-technology, traditional manufacturing, service industries, and emerging sectors—provides readers with concrete illustrations of strategic principles in practice. These examples vividly demonstrate how local firms effectively navigate intense market competition, capitalize on emergent opportunities, and build sustainable competitive advantages. The author places a paramount emphasis on the critical importance of strategic execution, offering practical guidance on aligning organizational structure, fostering a supportive corporate culture, and cultivating effective leadership for successful strategy implementation. This focus is particularly pertinent for Taiwanese businesses striving to translate strategic plans into tangible business outcomes. The book’s discussion on innovation, digital transformation, and the growing imperative of sustainability is highly relevant to Taiwan's dynamic and forward-thinking economy, equipping readers with the foresight to anticipate and respond effectively to evolving market trends. The lucid writing style, logical organization, and insightful analyses collectively make this a highly recommended read for business leaders, strategists, and students seeking to excel in the competitive Taiwanese market and beyond.

评分☆☆☆☆☆

哇，這本《策略管理（5版）》真的讓我眼睛一亮！說實話，剛開始拿到書時，我以為會是一本比較學術、硬邦邦的教科書，畢竟「策略管理」這個主題聽起來就很有距離感。但翻開第一頁，我就被作者那清晰流暢的文字給吸引住了。他用了很多實際企業的案例，而且都不是那種遙不可及的跨國大企業，很多都是我們在台灣市場上耳熟能詳的公司，像是便利商店的龍頭、手機製造商，甚至是我們每天都在用的電信公司。書裡分析這些公司如何制定策略、如何執行，還有遇到的挑戰，都寫得非常到位。 更讓我驚豔的是，作者並沒有把策略管理講得高高在上，而是把它拆解成非常具體、可操作的步驟。例如，在分析產業結構時，他不僅講了五力模型，還補充了在台灣市場上，哪些力道特別強勁，哪些又是我們需要特別留意的。他提到，在台灣這樣一個高度競爭、又深受國際情勢影響的環境下，企業的韌性（resilience）變得格外重要，而不只是追求單一的競爭優勢。這點我覺得非常貼切，因為我們常常看到一些原本很強的公司，因為突發事件就一蹶不振，這本The book thoroughly dissects the nuances of strategic management, presenting a robust framework that resonates deeply with the realities of the Taiwanese business landscape. The author’s meticulous approach to dissecting complex theoretical concepts into digestible, actionable insights is commendable. For instance, the chapter on competitive advantage doesn't just reiterate standard models; it delves into how local Taiwanese firms can carve out unique niches by leveraging cultural specificities and the nation's technological prowess. The integration of contemporary case studies, featuring both established giants and agile startups within Taiwan, offers a tangible illustration of strategic principles in practice. The book’s strength lies in its ability to bridge the gap between academic theory and practical application, equipping readers with the tools to critically analyze market dynamics and formulate effective long-term strategies. The emphasis on adaptability and continuous innovation, crucial for survival in Taiwan's dynamic economic environment, is particularly noteworthy. Furthermore, the author’s prose is engaging, avoiding jargon where possible and ensuring that the material remains accessible without sacrificing intellectual rigor. This edition appears to have been updated to reflect the latest trends, such as the impact of digital transformation and sustainable business practices, which are increasingly vital for any organization seeking to thrive in the modern era. It’s not just a textbook; it’s a strategic roadmap for navigating the complexities of business today, offering a fresh perspective on how to achieve sustained success in a rapidly evolving global marketplace. The author’s ability to weave together theoretical foundations with practical implications makes this a must-read for anyone involved in business strategy in Taiwan.

评分☆☆☆☆☆

拿到這本《策略管理（5版）》的時候，我第一個念頭是：「又一本策略管理的書，希望這次有點不一樣。」結果，它真的給我帶來了很大的驚喜！作者寫作的風格非常鮮明，不像很多教科書那樣死氣沉沉，而是充滿了對商業世界的觀察和洞見。 讓我印象最深刻的是，作者在探討不同的策略類型時，總是會帶入很多台灣本土企業的例子。他不會只是講理論，而是會分析為什麼這些台灣的公司，像是我們常在逛的連鎖通路、或是手機品牌，能夠在眾多競爭者中脫穎而出，或是面臨哪些獨特的挑戰。例如，他提到台灣很多中小企業，雖然規模不大，但卻能透過「差異化」和「利基市場」的策略，在國際上闖出一片天，這點讓我非常佩服。 書裡對於「執行力」的強調，也讓我非常有感。很多時候，一個好的策略，如果沒有好的執行團隊，那根本就是紙上談兵。作者花了很大的篇幅探討如何建立有效的組織、如何培養領導者、以及如何將策略與日常營運連結起來。這對我來說，是非常實際的參考。我認為，對於想在台灣創業或是經營企業的人來說，這本書提供的價值，遠遠超過它的價格。 而且，書中的圖表和案例分析都做得相當紮實，不會讓你覺得枯燥乏味。作者對於新興趨勢，例如數位轉型、綠色經濟等，都有很深入的探討，這對於我們在規劃公司未來發展方向時，非常有啟發。這本The book offers an exceptionally insightful and practical exploration of strategic management, specifically tailored to the Taiwanese business environment. The author's ability to demystify complex theoretical concepts and present them in an accessible, engaging manner is a significant achievement. The book’s strength lies in its comprehensive coverage of strategic frameworks, coupled with a deep understanding of the unique economic and cultural landscape of Taiwan. For instance, the analysis of competitive strategy within the highly dynamic Taiwanese market offers invaluable insights, illustrating how local firms can leverage their distinctive advantages. The integration of numerous real-world case studies, featuring prominent Taiwanese companies across various sectors, makes the abstract principles of strategy tangible and relatable. These case studies not only highlight successful strategies but also delve into the challenges and failures, offering a more nuanced understanding of strategic decision-making. The author’s emphasis on the importance of strategic execution is particularly noteworthy. The book provides practical guidance on how to align organizational structure, culture, and leadership with strategic objectives, which is crucial for translating plans into results. The discussion on innovation and adaptation is also highly relevant, given Taiwan's position as a hub for technological advancement and its dynamic business environment. The book encourages a proactive and agile approach to strategy development, urging businesses to anticipate change and seize emerging opportunities. The clarity of the writing, the logical organization of material, and the insightful analysis make this a highly recommended read for business professionals, students, and anyone interested in understanding how businesses can thrive in competitive markets. It’s a comprehensive and authoritative guide that empowers readers to develop and implement effective strategies for sustained success in Taiwan and beyond.

评分☆☆☆☆☆

這本《策略管理（5版）》絕對是我近期讀過最有價值的一本商業書籍。我本身就職於一家中小型企業，每天都要面對市場變化和經營壓力，所以對於「策略」這個議題一直非常關注。市面上關於策略的書汗牛充棟，但很多都流於理論，讀完之後，感覺離實際操作還是有一段距離。這本The book offers a profoundly insightful and practical exploration of strategic management, particularly tailored to the unique dynamics of the Taiwanese business environment. The author's meticulous approach to dissecting complex strategic concepts into accessible and actionable components is truly commendable. The emphasis on understanding the macro-environmental factors that influence Taiwanese businesses, such as geopolitical shifts, technological advancements, and evolving consumer preferences, provides a crucial foundation for strategic decision-making. The book’s strength lies in its ability to translate theoretical frameworks into tangible strategies that local businesses can implement. For instance, the detailed analysis of competitive positioning within Taiwan's highly dynamic and often saturated markets offers invaluable guidance. The author doesn't just present models; he critically examines their applicability in the Taiwanese context, highlighting the specific challenges and opportunities that local firms face. The integration of case studies featuring a diverse range of Taiwanese companies, from traditional manufacturing to cutting-edge technology firms, allows readers to see strategic principles in action. This empirical evidence reinforces the theoretical concepts and provides practical insights into how strategies are formulated and executed in real-world scenarios. The discussion on strategic implementation, often a stumbling block for many organizations, is particularly well-developed. The author provides a comprehensive understanding of the organizational factors that contribute to successful strategy execution, including leadership, organizational culture, and resource allocation. This holistic perspective is essential for any business seeking to translate strategic plans into tangible results. Moreover, the book’s exploration of innovation and adaptation in the face of rapid change is highly relevant to Taiwan's forward-looking economy. The author encourages a proactive approach to identifying emerging trends and developing agile strategies to capitalize on new opportunities. The clarity of the writing and the logical flow of ideas make this a highly engaging and informative read for business leaders, aspiring entrepreneurs, and students of business strategy in Taiwan. It’s a comprehensive guide that empowers readers to think critically about their business and develop robust strategies for sustained growth.

评分☆☆☆☆☆

必須承認，一開始拿到《策略管理（5版）》這本書時，我並沒有抱持太高的期待，因為市面上探討策略管理的書籍已經很多，我擔心會是內容陳舊、或是過於學術化的教科書。然而，當我深入閱讀之後，我對這本書的看法徹底改觀。作者用一種非常現代且貼近台灣商業實況的方式，重新詮釋了策略管理的精髓。 書中最大的亮點之一，就是它對台灣本土企業案例的運用。作者並沒有避開我們所熟悉的產業，而是深入分析了許多我們每天都會接觸到的品牌和公司，例如在零售業、餐飲業、或是科技業的龍頭企業。透過這些鮮活的案例，作者將原本聽起來很抽象的策略概念，變得具體而可理解。他探討了這些公司如何在激烈的市場競爭中找到自己的獨特位置，如何應對產業變革，以及如何打造持續的競爭優勢。 讓我印象深刻的是，作者在強調策略的「規劃」之外，更著重於「執行」的重要性。他深入探討了組織架構、企業文化、領導風格等因素，如何影響策略的落實。這對於許多台灣企業，特別是中小企業來說，是非常關鍵的議題。書中提出的許多關於如何提升組織彈性、如何建立學習型組織的建議，都具有很高的實踐價值。 此外，這本書對於新興趨勢的關注也相當及時。作者對於數位轉型、人工智能、以及永續發展等議題，都有深入的探討，並且將其與策略管理結合，提供了一個前瞻性的視角。這讓我在思考公司未來發展方向時，能夠有更宏觀的判斷。總體而言，這本The book offers an outstanding and profoundly practical exploration of strategic management, meticulously crafted for the Taiwanese business landscape. The author’s exceptional ability to translate complex theoretical constructs into actionable insights, supported by relevant local examples, makes this an invaluable resource. The book’s comprehensive scope covers all essential aspects of strategic management, from initial environmental scanning and competitive analysis to strategy formulation, implementation, and evaluation. What truly distinguishes this edition is its deep immersion in the Taiwanese economic and cultural context. The extensive use of case studies from various Taiwanese industries—including technology, manufacturing, retail, and services—provides readers with tangible examples of strategic principles in practice. These cases highlight how local firms navigate unique market challenges, capitalize on opportunities, and build sustainable competitive advantages. The author’s emphasis on the critical role of strategic execution is particularly commendable. The book offers practical guidance on aligning organizational structure, culture, and leadership with strategic goals, a crucial factor for translating plans into tangible business outcomes. The discussion on fostering innovation, adapting to digital transformation, and embracing sustainable business practices is highly relevant to Taiwan’s dynamic and forward-looking economy. The book encourages a proactive and agile approach to strategy development, equipping readers with the tools to anticipate and respond effectively to market changes. The clarity of the writing, the logical progression of ideas, and the insightful analysis make this a highly recommended read for business leaders, aspiring entrepreneurs, and students of business strategy in Taiwan.

评分☆☆☆☆☆

老實說，我原本對市面上充斥的策略管理書籍有些麻痺，總覺得內容都大同小異，而且離我實際工作有點距離。但這本《策略管理（5版）》完全打破了我的這個想法。作者的文字非常有力量，而且充滿了對商業世界深刻的洞察，最重要的是，他把那些複雜的策略理論，用非常貼近台灣企業實際狀況的方式呈現。 書中探討的許多議題，都讓我非常有共鳴。像是產業的進入與退出障礙、競爭者的分析、或是企業的成長策略，作者不僅僅是講述理論，更是結合了台灣本土企業的真實案例，深入剖析他們是如何在我們的市場中找到生存之道。他特別提到，在台灣這樣一個高度競爭、但同時又擁有優秀人才的環境裡，企業的「差異化」和「創新」是何等重要，這點讓我受益匪淺。 我特別喜歡書裡關於「策略執行」的討論。很多時候，一個再好的策略，如果沒有強而有力的執行團隊，一切都是空談。作者花了相當多的篇幅，探討如何建立具備策略思維的組織文化、如何培養領導者的戰略眼光，以及如何將策略目標與日常營運緊密連結。這些都是台灣企業在轉型升級過程中，經常面臨的難題。 而且，這本書的結構非常清晰，層層遞進，引導讀者逐步建立起策略管理的知識體系。作者對於新興議題，像是數位轉型、全球供應鏈的重塑、以及ESG的影響，都有深入的分析，這對於我們在規劃公司未來發展方向時，非常有參考價值。這本The book presents an exceptionally comprehensive and practical exploration of strategic management, meticulously tailored to the unique landscape of the Taiwanese business environment. The author’s remarkable ability to distill complex theoretical concepts into clear, actionable insights, enriched by a wealth of relevant local case studies, makes this an indispensable guide. The book systematically covers the entire spectrum of strategic management, from initial situational analysis and the formulation of strategic objectives to the intricate processes of implementation, evaluation, and adaptation. A key strength of this edition is its profound engagement with the Taiwanese economic and cultural milieu. The extensive use of case studies featuring diverse Taiwanese companies—spanning sectors such as high-tech manufacturing, consumer goods, financial services, and emerging industries—provides readers with concrete illustrations of strategic principles in action. These examples effectively demonstrate how local firms navigate competitive pressures, seize emergent opportunities, and cultivate enduring competitive advantages. The author places a strong emphasis on the critical importance of strategic execution, offering practical advice on how to align organizational structure, foster a conducive corporate culture, and develop effective leadership for successful strategy implementation. This focus is particularly pertinent for Taiwanese businesses aiming to translate strategic plans into tangible results. The book’s discussion on innovation, digital transformation, and the growing imperative of sustainability is highly relevant to Taiwan's dynamic and forward-thinking economy, equipping readers with the foresight to anticipate and respond to evolving market trends. The lucid writing style, logical organization, and insightful analyses collectively make this a highly recommended read for business leaders, strategists, and students seeking to excel in the competitive Taiwanese market and beyond.

评分☆☆☆☆☆

老實說，我對《策略管理（5版）》一開始並沒有太高的期待，畢竟市面上關於策略的書不少，我擔心這又是一本「換湯不換藥」的學術性著作。然而，當我翻開這本書，就被它紮實的內容和貼近實際的案例所吸引。作者以非常清晰且邏輯嚴謹的方式，剖析了策略管理的各個層面，從宏觀的產業分析到微觀的企業內部資源，都做了深入淺出的闡述。 特別讓我印象深刻的是，書中大量引用了台灣本土企業的案例，而非僅僅是西方巨頭。這些案例涵蓋了電子科技、傳統製造、服務業等多元領域，讓讀者能夠真實地感受到策略如何在不同的產業環境中發揮作用。作者對於台灣企業如何應對全球化挑戰、如何進行數位轉型、以及如何建立永續經營模式的分析，都非常到位，讓我對本土企業的韌性和創新力有了更深的認識。 更重要的是，這本書不僅僅是理論的堆砌，它更強調策略的「執行」與「實踐」。作者深入探討了組織文化、領導力、以及變革管理對於策略成功的關鍵影響。書中提出的許多方法和工具，例如SWOT分析、五力模型、價值鏈分析等，都以非常易於理解的方式呈現，並且有明確的操作指南，讓讀者能夠實際應用到自己的工作中。 這本書的另一大優點是它的結構。每一章都圍繞著一個核心主題展開，層層遞進，讓讀者能夠循序漸進地掌握策略管理的知識體系。作者在文字運用上也相當精煉，避免了過多的學術術語，讓非科班出身的讀者也能輕鬆讀懂。總而言之，這本The book offers a masterfully crafted examination of strategic management, providing a comprehensive and insightful resource for navigating the complexities of the modern business world, with a particular focus on the Taiwanese context. The author’s ability to synthesize a vast amount of theoretical knowledge into practical, actionable advice is truly outstanding. The book delves deep into the foundational principles of strategic planning, including environmental analysis, competitive advantage, and strategic formulation, but crucially, it goes beyond theory to explore the vital aspects of strategic implementation and control. The inclusion of numerous contemporary case studies involving Taiwanese companies, ranging from global technology leaders to local SMEs, significantly enhances the book’s relevance and practical value. These examples vividly illustrate how strategic concepts are applied in diverse business scenarios, offering valuable lessons learned from both successes and failures. The discussion on adapting to rapidly evolving market dynamics, digital disruption, and the imperative of sustainable business practices is particularly pertinent to Taiwan's forward-thinking economy. The author provides robust frameworks for understanding these challenges and developing agile, resilient strategies. Furthermore, the book emphasizes the importance of organizational culture, leadership, and effective communication in driving strategic success. The practical tools and frameworks presented, such as scenario planning and competitive intelligence, are designed to empower readers to make informed decisions and execute their strategies effectively. The logical structure, clear language, and engaging narrative make this a highly accessible and indispensable guide for business leaders, strategists, and students seeking to excel in the competitive Taiwanese market and beyond.

评分☆☆☆☆☆

我必須說，這本《策略管理（5版）》完全顛覆了我對「策略管理」這個科目的刻板印象。我一直覺得這是一門很遙遠、很學術的領域，大概是給大公司的CEO或是MBA學生看的。但這本書的作者，用一種非常接地氣的方式，把這些複雜的概念講得淺顯易懂，而且都是圍繞著我們台灣企業會遇到的真實情況。 書裡有很多案例分析，不是那種我們聽都沒聽過的外國大公司，而是我們日常生活中就接觸得到的品牌，像是全聯、台積電、或是手搖飲店。作者分析這些公司是如何在競爭激烈的市場中找到自己的定位，如何做出差異化，如何應對突如其來的挑戰。特別是關於台灣電子業的分析，我覺得非常到位，像是如何從代工轉型到自有品牌，或是如何在新興科技領域建立優勢。 讓我印象深刻的是，作者並沒有把策略講得很絕對，而是強調「彈性」和「適應性」。他提到，在台灣這樣一個快速變動的環境裡，策略不是一成不變的，而是需要不斷地調整和優化。書裡對於如何建立一個能夠快速反應的組織，以及如何培養員工的策略思維，都提供了很具體的建議。這對我這種在中小企業工作的人來說，簡直是及時雨。 而且，這本書的編排也很棒，結構清晰，圖文並茂。讀起來不會有壓力，反而會覺得很有啟發性。我特別喜歡書中關於「價值鏈分析」和「資源基礎觀」的討論，這讓我重新思考我們公司的核心競爭力到底在哪裡。總之，這本The book provides an exceptionally thorough and practical exploration of strategic management, specifically tailored for the Taiwanese context. The author’s ability to demystify complex theoretical concepts and present them in an accessible, engaging manner is a significant achievement. The book’s strength lies in its comprehensive coverage of strategic frameworks, coupled with a deep understanding of the unique economic and cultural landscape of Taiwan. For instance, the analysis of competitive strategy within the highly dynamic Taiwanese market offers invaluable insights, illustrating how local firms can leverage their distinctive advantages. The integration of numerous real-world case studies, featuring prominent Taiwanese companies across various sectors, makes the abstract principles of strategy tangible and relatable. These case studies not only highlight successful strategies but also delve into the challenges and failures, offering a more nuanced understanding of strategic decision-making. The author’s emphasis on the importance of strategic execution is particularly noteworthy. The book provides practical guidance on how to align organizational structure, culture, and leadership with strategic objectives, which is crucial for translating plans into results. The discussion on innovation and adaptation is also highly relevant, given Taiwan's position as a hub for technological advancement and its dynamic business environment. The book encourages a proactive and agile approach to strategy development, urging businesses to anticipate change and seize emerging opportunities. The clarity of the writing, the logical organization of material, and the insightful analysis make this a highly recommended read for business professionals, students, and anyone interested in understanding how businesses can thrive in competitive markets. It’s a comprehensive and authoritative guide that empowers readers to develop and implement effective strategies for sustained success in Taiwan and beyond.

评分☆☆☆☆☆

坦白說，我一開始對這本《策略管理（5版）》並沒有抱持太大的期望，畢竟市面上策略管理的書不少，我擔心會是另一本「換湯不換藥」的內容。但從我翻開第一章開始，我的看法就徹底改變了！作者不僅對策略管理的本質有深刻的理解，更厲害的是，他能夠將那些聽起來很艱澀的概念，用一種非常貼近台灣讀者生活經驗的方式呈現。例如，在探討企業如何建立競爭優勢的時候，書中不是只列出幾個理論模型，而是花了很長的篇幅去分析台灣本土企業，是如何在我們熟悉的超商、手搖飲、或是電子代工的產業中，找到屬於自己的差異化道路。 他提到，在台灣這樣一個資源相對有限、但人才素質很高的環境裡，很多企業的策略並不是靠著規模取勝，而是透過更精準的市場定位、更貼心的顧客服務，或是獨特的產品設計來贏得消費者青睞。這些分析讓我非常有共鳴，因為我自己在工作上就經常遇到類似的挑戰，如何讓公司在眾多競爭者中脫穎而出，一直是個大哉問。書中提出的建議，像是如何透過「藍海策略」開拓新市場，或是如何善用「五力分析」來評估產業的吸引力，都讓我茅塞頓開。 更讓我驚喜的是，這本書並沒有停留在理論層面，它非常注重策略的「執行」。作者花了許多篇幅探討，一個再好的策略，如果不能有效執行，那也只是紙上談兵。他分享了許多關於組織文化、領導力、以及績效管理的觀點，這些都是台灣企業在轉型升級過程中經常面臨的瓶頸。例如，他強調，台灣許多中小企業的優勢在於彈性與創新，但要擴大成果，就必須建立更有效率的管理制度。這本The book’s exploration of strategic frameworks is refreshingly practical, offering a grounded perspective on how businesses can navigate the complexities of the Taiwanese market. The author masterfully blends established strategic theories with contemporary business challenges, making the content both insightful and immediately applicable. What truly sets this edition apart is its deep dive into the specific contexts that shape Taiwanese enterprises. For example, when discussing market entry strategies, the author doesn’t offer generic advice; instead, he analyzes the unique regulatory environment, consumer behavior patterns, and competitive landscapes prevalent in Taiwan. This localized approach is invaluable for local entrepreneurs and managers seeking to develop effective strategies tailored to their specific operating conditions. The discussion on innovation, particularly within the context of Taiwan's robust technological ecosystem, is exceptionally well-handled. The book highlights how companies can foster a culture of creativity and leverage intellectual property to gain a sustainable competitive edge. Furthermore, the emphasis on strategic execution and organizational alignment is particularly pertinent for Taiwanese businesses, many of which excel in product development but sometimes struggle with translating innovative ideas into consistent market success. The author's clear articulation of how to align organizational structure, culture, and leadership with strategic goals provides a vital roadmap for achieving operational excellence. The examples drawn from various Taiwanese industries, from advanced manufacturing to burgeoning service sectors, offer a rich tapestry of learning opportunities. The book’s comprehensive coverage and its focus on practical implementation make it an indispensable resource for anyone aiming to develop and execute winning strategies in Taiwan. It’s a profound examination of how strategic thinking can drive tangible business outcomes in a nuanced and demanding market.