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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases(21版) pdf epub mobi txt 电子书 下载 2024

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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases(21版)
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著者
出版者 出版社：华泰文化 订阅出版社新书快讯 新功能介绍
翻译者
出版日期 出版日期：2017/05/19
语言 语言：英文

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发表于2024-05-03

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1.Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.   

　　2.Emphasis on company’s strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities.

　　3.Content tightly linked to the 31 high-interest cases, most of which are written by the text authors.

　　4.Mainstream, balanced treatment of the latest developments in theory and practice of strategy.

著者信息

作者简介

Arthur A. Thompson
 
　　现职：The University of Alabama

Margaret A. Peteraf

　　现职：Dartmouth College

John E. Gamble

　　现职：University of South Alabama

A. J. Strickland III

　　现职：The University of Alabama
Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases(21版) pdf epub mobi txt 电子书 下载

图书目录

PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGY

Section A: Introduction and Overview
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy

Section B: Core Concepts and Analytical Tools
Ch 3 Evaluating a Company's External Environment
Ch 4 Evaluating a Company's Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy
Ch 5 The Five Generic Competitive Strategies
Ch 6 Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations
Ch 7 Strategies for Competing in International Markets
Ch 8 Corporate Strategy: Diversification and the Multibusiness Company
Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy
Ch10 Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure
Ch11 Managing Internal Operations: Actions that Promote Good Strategy Execution
Ch12 Corporate Culture and Leadership: Keys to Good Strategy Execution

PART II: CASES IN CRAFTING AND EXECUTING STRATEGY

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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases(21版) epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases(21版) epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases(21版) pdf epub mobi txt 电子书 下载 2024


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