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Entrepreneurship: The Art, Science, and Process for Success 3e pdf epub mobi txt 电子书 下载 2024

图书介绍

Entrepreneurship: The Art, Science, and Process for Success 3e
☆☆☆☆☆
简体网页||繁体网页
著者
出版者 出版社：华泰文化 订阅出版社新书快讯 新功能介绍
翻译者
出版日期 出版日期：2018/05/16
语言 语言：英文

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发表于2024-05-10

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图书描述

1.With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business.

　　2.Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.  By the end of the book, students have crafted their own business plans.

著者信息

作者简介

Charles E. Bamford

　　现职：University of Notre Dame
　　Duke University

Garry D. Bruton

　　现职：Texas Christian University
Entrepreneurship: The Art, Science, and Process for Success 3e pdf epub mobi txt 电子书 下载

图书目录

PART I: LAYING THE GROUNDWORK FOR YOUR BUSINESS
Ch 1 The 21st Century Entrepreneur
Ch 2 Individual Leadership and Entrepreneurial Start-ups
Ch 3 Business Idea Generation and Initial Evaluation

PART II: Due Diligence on the Business Idea
Ch 4 External Analysis
Ch 5 Business Mission and Strategy

PART III: ESTABLISHING A FINANCIAL FOUNDATION
Ch 6 Analyzing Cash Flow and Other Financial Information
Ch 7 Financing and Accounting
Ch 8 BUSINESS & Financial Analysis

PART IV: BUILDING THE BUSINESS
Ch 9 Legal Issue With A New Busniess
Ch10 Human Resource Management
Ch11 Marketing
Ch12 Establishing Operations

PART V: Important Issue For Entrepreneurs
Ch13 Exit/Harvest/Turnaround
Ch14 Franchising and Purchasing an Existing Business

PART VI: MINI CASES

图书序言

图书试读

None

Entrepreneurship: The Art, Science, and Process for Success 3e epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Entrepreneurship: The Art, Science, and Process for Success 3e epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Entrepreneurship: The Art, Science, and Process for Success 3e pdf epub mobi txt 电子书 下载 2024


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