Consumer Behavior: Buying, Having, and Being(12版) pdf epub mobi txt 电子书下载 2024

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出版者出版社：华泰文化订阅出版社新书快讯新功能介绍

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出版日期出版日期：2017/05/19

语言语言：英文

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发表于2024-05-21

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图书描述

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

　　In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.

著者信息

作者简介

Michael R. Solomon

　　现职：Saint Joseph’s University

Consumer Behavior: Buying, Having, and Being(12版) pdf epub mobi txt 电子书下载

图书目录

PART I: FOUNDATIONS OF CONSUMER BEHAVIOR
Ch 1 Buying, Having, and Being: An Introduction to Consumer Behavior
Ch 2 Consumer and Social Well-Being

PART II: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
Ch 3 Perception
Ch 4 Learning and Memory
Ch 5 Motivation and Affect
Ch 6 The Self: Mind, Gender, and Body
Ch 7 Personality, lifestyles, and Values

PART III: CHOOSING AND USING PRODUCTS
Ch 8 Attitudes and Persuasion Communications
Ch 9 Decision Making
Ch10 Buying, using, and Disposing

PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
Ch11 Groups and Social Media
Ch12 Income and Social Class
Ch13 Subcultures
Ch14 Culture