Business Communication: Developing Leaders For A Networked World(3版) pdf epub mobi txt 电子书下载 2025

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具体描述

Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

著者信息

作者简介

Peter W. Cardon

　　学历：University of Southern California

图书目录

PART I INTRODUCTION TO BUSINESS COMMUNICATION
Ch 1 Establishing Credibility

PART II PRINCIPLES OF INTERPERSONAL COMMUNICATION
Ch 2 Interpersonal Communication and Emotional Intelligence
Ch 3 Team Communication and Difficult Conversations
Ch 4 Communicating Across Cultures

PART III PRINCIPLES FOR BUSINESS MESSAGES
Ch 5 Creating Effective Business Messages
Ch 6 Improving Readability with Style and Design
Ch 7 Email and Other Traditional Tools for Business Communication
Ch 8 Social Media for Business Communication

PART IV TYPES OF BUSINESS MESSAGES
Ch 9 Routine Business Messages
Ch10 Persuasive Messages
Ch11 Bad-News Messages

Part V Reports and Presentations
Ch12 Research and Business Proposals and Planning for Business Reorts
Ch13 Completing Business Proposals and Business Reports
Ch14 Planning Presentations
Ch15 Delivering Presentations
Ch16 Employment Communication