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具体描述

Better Business introduces the business content students need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.

著者信息

作者简介

Michael R. Solomon

　　现职：Saint Joseph's University

Mary Anne Poatsy

　　现职：Montgomery County Community College

Kendall Martin

　　现职：Montgomery County Community College

图书目录

PART I: LOOKING AT THE BUSINESS ENVIROMENT
Ch 1 Business Basics
Ch 2 Economics and Banking
Ch 3 Ethics in Business
Ch 4 Business in a Global Economy
Mini Chapter 1 Business Law

PART II: STARING AND STRUCTURING A BUSINESS
Ch 5 Small Business and the Entrepreneur
Ch 6 Forms of Business Ownership
Mini Chapter 2 Constructing an Effective Business Plan

PART III: MANAGING A BUSINESS AND EMPLOYEES
Ch 7 Business Management and Organization
Ch 8 Motivation, Leadership, and Teamwork
Ch 9 Human Resource Management
Ch10 Online Business and Technology
Ch11 Production, Operations, and the Supply Chain Management
Mini Chapter 3 Business Communications

PART IV: PRINCIPLE OF MARKETING
Ch12 Marketing and Consumer Behavior
Ch13 Product Development and Pricing Strategies
Ch14 Promotion and Distribution
Mini Chapter 4 Finding a Job

PART V: PRINCIPLES OF FINANCE
Ch15 Financing and Tracking Business Operations
Ch16 Investment Opportunities in the Securities Market
Mini Chapter 5 Personal Finance